Vice President of Retail Marketing

About the Company

Vertically integrated cannabis company

Industry Consumer Goods

Type Public Company

Founded 2013

Employees 1001-5000

Categories

Consumer Goods Cannabis Health Care Medical Pharmaceutical

Specialties

cultivation manufacturing wholesale distribution and retail

About the Role

The Company is in search of a VP, Retail Marketing to spearhead the strategic and executional aspects of marketing for its retail business. The successful candidate will be responsible for owning the end-to-end marketing strategy, with a focus on driving customer acquisition, retention, and brand affinity at scale. This role demands a leader with a retail-first and digital-first mindset, capable of architecting and managing the retail marketing budget to deliver measurable results. The VP will work closely with P&L owners to align marketing strategy with business goals, set the retail brand vision, and ensure its cohesive expression across all customer touchpoints. A key aspect of the role is leading the development and performance of CRM channels, driving paid media and national advertising, and leading a creative agency to deliver high-quality, high-quantity work.

Candidates for this role at the company should have a bachelor's degree and at least 10 years of marketing leadership experience in high-growth, multi-unit retail environments. While cannabis experience is a plus, it is not required. The ideal candidate will have a proven track record in digital and omnichannel retail marketing, including loyalty, e-commerce, CRM, and performance marketing. They must be adept at customer segmentation, lifecycle marketing, and have a strong analytical mindset. The role requires an outstanding communicator with excellent stakeholder management skills, who is a builder and leader of high-performing teams. The VP will be expected to operate with an ownership mindset, delivering with excellence, and proactively solving problems.

Hiring Manager Title SVP of Retail

Travel Percent Less than 10%

Functions

Marketing