Vice President of Retail Marketing

About the Company

Vertically integrated cannabis company

Industry Consumer Goods

Type Public Company

Founded 2013

Employees 1001-5000

Categories

Consumer Goods Cannabis Health Care Medical Pharmaceutical

Specialties

cultivation manufacturing wholesale distribution and retail

About the Role

The Company is in search of a VP, Retail Marketing to spearhead the strategic and executional aspects of marketing for its retail business. The successful candidate will be responsible for owning the end-to-end marketing strategy, driving customer acquisition, retention, and brand affinity at scale. This role demands a leader with a retail-first and digital-first mindset, capable of architecting and managing the retail marketing budget to deliver measurable results. The VP will work closely with P&L owners to align marketing strategy with business goals, set the retail brand vision, and ensure its cohesive expression across all customer touchpoints. A key focus will be on building and scaling marketing programs that can be tailored locally and effectively implemented across stores, as well as leading the measurement and optimization of full-funnel marketing.

Applicants for the VP, Retail Marketing position at the company should have a Bachelor's degree and at least 10 years of marketing leadership experience in high-growth, multi-unit retail environments. While cannabis experience is a plus, it is not required. The role requires a proven track record in digital and omnichannel retail marketing, including loyalty, e-commerce, CRM, and performance marketing. The ideal candidate will have a deep understanding of customer segmentation, lifecycle marketing, and experience in leading digital product roadmaps. Strong analytical skills, outstanding communication, and stakeholder management abilities are essential. The VP will be expected to be a builder and leader of high-performing teams, operating with an ownership mindset, and championing a culture of accountability and operational excellence.

Hiring Manager Title SVP of Retail

Travel Percent Less than 10%

Functions

Marketing