Overview Bellroy is embarking on a new chapter, building our global retail footprint starting in the U.S. We have strong brand awareness and a loyal customer base through e-commerce and wholesale partners. We now see the opportunity to create premium spaces that immerse customers in the Bellroy experience. Over the next three to five years, we will open more than 15 stores in the U.S. within strategic cities, establishing experiential hubs that deepen relationships with existing customers and invite new ones. You will have full scope across strategy, site selection, lease negotiations, operational playbooks, P&L performance and team leadership, with clear authority and a direct line to senior leadership. We will back you with budget clarity, transparent goals and an engaged cross-functional team, giving you the autonomy and resources to do this properly, even in a challenging market. Bring us your experience building and scaling multi-site retail networks, your skill in balancing commercial performance with brand integrity, and your ability to lead and inspire high-performing teams. In return, we will offer you the scope to shape a global channel from the ground up, the resources and support to execute it well, and the satisfaction of leaving a lasting mark on how customers experience Bellroy around the world. Responsibilities Lead the strategy, site selection, and lease negotiations for the U.S. retail expansion and multi-site network across geographies. Develop and implement operational playbooks and P&L management to ensure brand integrity and profitability from day one. Build and lead high-performing retail teams, from Area Managers to Store Managers, with clear KPIs and scalable standards. Partner with cross-functional teams (wholesale, creative, marketing, operations) to align on brand experience and growth targets. Navigate rapid growth and change while keeping teams focused and engaged. Qualifications 10+ years in premium, design-led retail leadership with a track record of scaling store networks across multiple geographies. Experience in multi-site P&L management, delivering brand elevation and commercial results. Strong skills in site selection, lease negotiation and fit-out project management. Ability to build customer-obsessed teams, from Area Managers to Store Managers. Experience creating operational standards and retail KPIs that scale without compromising quality. Comfort working in cross-functional environments with wholesale, creative, marketing and operations teams. Capacity to manage rapid growth and change while maintaining team engagement. Desirable Experience Helped pioneer an owned retail strategy by opening stores 1 through 20. Experience in U.S. and international retail development; premium or design-focused lifestyle brands. Strong network in retail real estate, construction and operations. Experience testing and scaling new store formats, pop-ups, or experiential concepts. Ability to assess location viability with brokers against sales forecasts; negotiate lease terms for flagship stores. Experience reviewing fit-out designs with Creative teams to ensure on-brand and on-budget delivery. Ability to finalize an operational playbook for store openings, including staffing, training, and launch timelines. Collaboration with Marketing to plan activation calendars for store openings. Experience coaching leaders on interpreting P&L reports and identifying cost-saving opportunities. Modeling ROI projections for a mix of long-term leases and short-term formats; inventory strategy alignment with local markets. Benefits & Perks Competitive PTO offerings: 20 days of PTO, 10 additional paid days of sick/personal time, plus national holidays, and paid parental leave. Extensive medical benefits package. Annual product allowance and 50% discount for friends and family. Annual trip to Australia for Bellroy conference with learning and development sessions. Fully remote work with contribution to home setup. Location, Hours & Salary We’re advertising this role in the U.S. and Australia, but given the scale of our U.S. expansion, the role is expected to be based in either: East Coast – Boston, NYC or DC metro areas West Coast – LA metro or SF/Bay Area The role involves significant travel, especially in the early stages when scouting potential store sites. Once stores are operational, you’ll regularly visit locations and travel internationally to our Melbourne HQ and other key markets. You should be comfortable in-market and not tied to a fixed office. Some overlap with Melbourne hours is required to join important Creative, Marketing and Operations meetings. This is a full-time role with periods of heavier travel around openings, site inspections and major retail events. The salary for this role is $150k USD. Why work for Bellroy? At Bellroy, a diverse crew makes everything tick. We’re a close-knit group of thinkers and makers from over 25 countries, contributing unique skills to our shared vision. We value diverse backgrounds and perspectives to stay agile and resilient. If your experience isn’t an exact match but you have something special to contribute, we’d love to hear from you. Bellroy is committed to accessible hiring. If you need reasonable accommodations at any stage, please contact careers@bellroy.com with your full name, contact details, and the type of accommodation you need. We’re here to help and ensure you have the best possible experience. How to apply To express interest, please provide your responses to the following prompts included in the application form: Tell us about a time you built and executed a multi-year retail store growth strategy across multiple markets. What was your approach, and what were the outcomes? Share an example of how you identified a high-potential store location and negotiated favorable lease terms. What factors guided your decisions? How have you recruited, developed, and led high-performing retail teams across multiple geographies? What has been key to keeping teams engaged during periods of rapid growth? Note: The original items asking for personal details, legal notices, or specific form fields have been omitted to focus on job content.

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