Retail Media Account Manager II
Responsibilities Described by industry experts as a daring innovator and smart competitor, H-E-B has led the way with creative new concepts, outstanding service, and a commitment to diversity in our workforce, workplace, and marketplace. As a Retail Media Account Manager II, you'll ensure compliant, customer-focused campaign execution on more complex accounts, provide analytics / reporting, and nurture account relationships to grow our client base. Once you're eligible, you'll become an Owner in the company, so we're looking for commitment, hard work, and focus on quality and customer service. 'Partner-owned' means our most important resources--People--drive the innovation, growth, and success that make H-E-B the greatest omnichannel retailing company. Do you have a: HEART FOR PEOPLE... interpersonal skills? HEAD FOR BUSINESS... a growth mindset? PASSION FOR RESULTS... drive to develop / nurture trusted relationships?
What is the work?
Management / Project Management:
Serves as post-sale quarterback and main point of contact; orchestrates execution of retail media campaigns with suppliers, agencies, internal and external partners
Collaborates with crew counterparts across Sales, Media Planning, and Activation to support campaign goals and objectives; provides exceptional client service
Coordinates / executes campaign communication, administration; focuses on more complex requirements, creative, reporting, and billing
Implements data-driven initiatives that increase ad revenue (e.g., cross- and up-sale opportunities in new formats, across all media)
Develops / maintains collaborative relationships with internal stakeholders (e.g., Finance & Accounting, Legal, Marketing, Creative, Merchandising, Analytics, Site Ops) to ensure seamless campaign execution and follow-through; conducts comprehensive QA
Assists in developing / delivering project plans and business requirement documents that ensure successful and compliant campaign execution
Ensures campaign execution and creative strategy adhere to standards and align with sales agreements
Sets expectations for / resolves client requests within standard service level agreements and agreed-upon timeframes
Follows up with clients, account execs throughout campaign lifecycle to ensure repetitive, reliable customer service; provides milestone updates, follow-up reporting; nurtures client relationships to grow retention rates
Compiles / analyzes more complex campaign reporting metrics; identifies key insights, learnings to help illustrate campaign success
Manages billing and timely payments
Applies expertise in retail media, brand guidelines; educates on best practices
Stays current on trends and competition; develops / implements online competitive analysis as needed
Collaborates on strategic projects; may serve as lead on select initiatives
What is your background?
A related degree or comparable formal training, certification, or work experience
5+ years of related experience in account management, digital advertising, ad operations, or media planning
Experience in project management
Do you have what it takes to be a fit as a Retail Media Account Manager II at H-E-B?
Comprehensive working knowledge of legal agreements, ad-related terminology across all media, and concepts / systems related to e-Comm and digital marketing
Advanced project management skills
Advanced analytical, decision-making skills
Strong negotiating and influencing skills
Strong interpersonal skills
Strong verbal / written communication and presentation skills
Ability to analyze / interpret data, and recommend / implement data-driven plans
Ability to nurture collaborative relationships and work / lead / resolve issues cross-functionally
Ability to manage multiple priorities and concurrent deadlines; attention to detail
Function in a fast-paced, retail, office environment
Travel by car or plane with overnight stays
Work extended hours; sit for extended periods