JOB DESCRIPTION

Job Title: Sr . Vice President of B 2B and Retail Sales Department: Executive Leadership Reports To: President and COO FLSA Status: Exempt Compensation Base Range: $2 20,0 00.00 - $ 277 , 50 0.00 Annually Commission / Bonus : Up to 30% of base salary

WHO WE ARE: REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a dedicated team of over 150+ fitness enthusiasts, our mission is to "Improve Lives by Sharing our Passion for Strength." Our commitment to innovation, customer service, and value sets us apart. We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. Our team works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits - and the limits of our equipment . At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee.  We offer a hybrid work environment with a minimum of three days in the office, but there's flexibility about which days and hours.

OUR CORE VALUES: Think Like a Customer - We empathize with our customers; understand the ' why' behind every decision we make Progress not Perfection - We don't let perfect get in the way of good ; we are better today than we were yesterday Positive Attitude - Be a glass half-full kind of person and remember to have fun Teamwork without Ego - We put the team above ourselves; we only win together Take Initiative - We drive momentum; if there is an opportunity to make us better, we want to hear it

WHAT'S IN IT FOR YOU: Our commitment to quality and transparency applies not only to our products, but to our people. We are focused on creating a fun, exciting, collaborative space that's centered around health and well-being. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment. We offer an exceptional compensation package which includes: DAY ONE BENEFITS! Medical, Dental, Vision ( Competitive Benefits packages Offered ) Health Savings Account (HSA) with employer contributions Flexible Spending Account (FSA) options LTD/STD, Life and AD&D (100% premiums covered by REP) 401k and Roth options with employer match up to 4% Employee Assistance Program (EAP)

RECHARGE YOURSELF! 5 weeks of PTO accrued during your first year 48 hours of sick leave annually 7 paid company holidays with an additional floating holiday Paid Parental leave starting day 1 Birthday - Paid day off

PUMPED-UP PERKS! Unique sales bonus structure that rewards exceptional individual performance as well as team performance Full access to employee gym Employee discount on REP equipment and apparel Daily snacks and drinks provided by REP (for onsite employees) 'Fitness' casual attire Company and team building events Professional growth and development within the organization LIFE-WORK balance

ABOUT THE ROLE: REP Fitness, a leading innovator in premium strength and fitness equipment, is seeking a dynamic, results-driven Senior Vice President (SVP) of Business to Business and Retail Sales. This executive role will lead the strategic vision, development, and execution of REP's International Distributor Partnerships, U.S.-based Commercial Fitness Facility sales, and nationwide Retail Showroom strategy. The S enior V ice P resident will be responsible for accelerating growth, strengthening market presence, and building world-class sales operations across multiple channels . ESS ENTIAL FUNCTIONS: include the following. Other duties may be assigned . International Distributor Partnership Growth & Development: Develop and execute a global B2B growth strategy, focusing on building new distributor relationships and optimizing existing partnerships. Define market entry strategies for new regions, ensuring alignment with brand standards and revenue objectives . Establish performance metrics, pricing frameworks, and channel support programs to ensure partner success. Collaborate with product, marketing, and operations teams to localize offerings and optimize global distribution logistics .

U.S.-Based Commercial Fitness Facility Sales: Lead sales growth in commercial fitness markets, including corporate wellness programs, health clubs, performance centers, educational institutions, and hospitality sectors. Build and scale a national commercial sales team, including account executives, sales engineers, and customer success professionals. Develop long-term relationships with key accounts, negotiating high-value contracts and ensuring client satisfaction. Partner with marketing to develop targeted campaigns and sales enablement tools for the commercial segment.

Nationwide Retail Showroom Development: Architect and execute a retail showroom expansion strategy across key U.S. metropolitan markets. Oversee site selection, design, staffing, and operational launch for new retail locations. Integrate retail showrooms into the omnichannel customer experience, enhancing brand presence and sales conversion. Establish performance KPIs, revenue goals, and experience standards for all showrooms.

Leadership & Operational Excellence : Serve as a core member of REP's executive leadership team, contributing to company-wide strategy and decision-making. Foster a high-performance, accountability-driven sales culture that emphasizes training, professional development, and results. Develop annual sales forecasts, budgets, and resource allocation plans in collaboration with Finance and Operations. Ensure alignment between B2B, retail, marketing, and supply chain teams to maximize revenue potential and operational efficiency.

SUPERVISORY RESPONSIBILITIES: This role will directly oversee the Director of Retail and Business to Business Sales and will provide strategic leadership and operational support to the commercial, retail, Business Development team s , and international channels. The position will also collaborate cross-functionally with other departments and teams as needed to drive organizational goals and ensure alignment across all sales-related initiatives.

WHAT YOU WILL BRING: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required . Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Strategic thinker with a builder's mindset-comfortable driving vision and rolling up sleeves to execute. Results-oriented, data-driven, and relentless in pursuit of growth. Strong cultural fit with REP's values: Teamwork without Ego, Take Initiative, Think Like a Customer, Progress Not Perfection, and Positive Attitude. Ability to thrive in a fast-paced, entrepreneurial environment. Familiar with sales (CRM) platforms like NetSuite, HubSpot, and Kustome r a plus .

EDUCATION AND/OR EXPERIENCE: Bachelor's degree (B. A.) from four-year college or university preferred. 15+ years of progressive sales leadership experience, with at least 7 years in a senior executive role. Proven track record of international distribution growth, national commercial sales leadership, and/or retail expansion in fitness, sporting goods, or related industries. Deep understanding of B2B and retail sales cycles, global market dynamics, and omnichannel strategies. Exceptional leadership, negotiation, and communication skills, with the ability to inspire and develop top-performing teams. Experience with P&L management, large-scale project execution, and cross-functional collaboration.

CORE COMPETENCIES: Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy and enthusiasm. Resourcefulness - Securing and deploying resources effectively and efficiently. Collaborates - B uilding partnerships and working collaboratively with others to meet shared objectives. Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels. Business insight - Applying knowledge of business and the marketplace to advance the organization's goals. D rive S trategic D irection - The ability to set, communicate, and execute a compelling vision for the sales organization that aligns with the company's long-term goals. Global P erspective - T aking a broad view when approaching issues, using a global lens. Strategic Mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies. Develops talent - D eveloping people to meet both their career goals and the organization's goals. Instills Trust - Gaining the confidence and trust of others through honesty, integrity, and authenticity. Resilience - Re bounding from setbacks and adversity when facing difficult situations .

PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone , type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pullin g, lifting, fingering, grasping, talking, hearing, and repetitive motions . The employee is frequently required to talk, hear, and bend and twist neck. The employee may occasionally lift and/or move up to 50 pounds and rarely lift and/or move up to 75 pounds assisted . Specific vision abilities required by this job include close vision and distance vision. REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.