Overview

The Sr. Retail Media Manager is a key member of BISSELL's Media Team, driving the strategic vision for digital retail media initiatives and crafting best-in-class retail media plans with our key strategic customers. As a pivotal role within our Go-To-Market practice, this role bridges sales goals with retail media expertise, contributing to a cohesive and effective omnichannel media strategy. This position offers significant visibility and interaction with the executive team.

Responsibilities

Key Responsibilities: Lead Retail Media Strategy: Develop and execute customer-specific media strategies that drive business growth and incrementality. Collaborate Across Teams: Act as the retail media lead within the media team, aligning with agency partners, sales, and analytics teams to deliver cohesive media strategies that both deliver sell-in and sell-through. Drive Innovation and Best Practices: Serve as a digital thought leader, promoting digital innovation and sharing insights to enhance our holistic media approach. Measure and Communicate Results: Work closely with marketing analytics to ensure clear and consistent reporting of media performance, test plans, and outcomes, utilizing advanced marketing measurement models. Maximize Media Investment: Partner with major advertising platforms, research partners, and retail media networks to optimize the impact of marketing dollars. Ideal Candidate Profile: Experience: Proven hands-on experience in a media role, either at an agency or working closely with agency teams. Analytical Skills: Familiarity with advanced marketing measurement models and the ability to translate media metrics into sales performance insights. Collaborative & Strategic: Strong track record of working cross-functionally, with a self-starter mentality and a process-driven approach. Media & Sales Integration: Deep understanding of the relationship between media strategy and sales goals, with experience in digital thought leadership and driving results. Reporting Structure:

This role reports directly to the Director of Media, Integrated Marketing , and works closely with agency partners, retail media networks, and the sales department.

POSITION PROFILE

1. Develop and Execute Retail Media Strategy: Strategic Leadership: Collaborate with the Director of Media and sales leads to define and implement retail media strategies across BISSELL categories and key North American customers. Drive Incremental Growth: Media Acquisition: Build and scale digital acquisition levers, manage technical tools, and execute testing programs with agency partners. Stay Agile: Monitor and adapt to emerging trends and platforms in the rapidly evolving media landscape. Performance Management: Track and achieve revenue goals across business units, developing annual objectives, budgets, and strategies.

Media Optimization: Data-Driven Decisions: Lead media optimizations using available data sources, such as media mix model (MMM) outputs and multi-touch attribution Innovation Opportunities: Identify and implement new media strategies, including audience targeting, platform utilization, and bid strategies, leveraging national media insights. Cross-Functional Coordination: Effectively communicate media plans and optimizations to Marketing, Sales, and leadership teams.

Compassionate Leadership: Oversee external agencies, ensuring they have the information and collaboration needed to achieve market success. Consistent Process Management: Implement consistent media planning processes across markets, covering media plan development, execution, approvals, billing, and reporting. 2. US Market Focus: Walmart & Target: Oversee media strategy and activation, ensuring effective campaign execution. Criteo Activation: Maximize the digital shelf presence with key customers. Amazon Collaboration: Partner with the US and Global Amazon teams on activation, share insights, drive content development parity, and leverage BISSELL's global capabilities. Thought Leadership: Provide strategic guidance on media activities for other US customers as needed. 3. Canadian Market Focus: Strategic Oversight: Lead media strategy and activation for Amazon, Canadian Tire, and Walmart. Cross-Market Excellence: Apply learnings from US Walmart activation to elevate performance in the Canadian market. Center of Excellence: Collaborate on building a North American Retail Media Center of Excellence to foster collaboration and share insights between US and Canadian markets. 4. Flexibility: Perform other duties as assigned to support overall business objectives.

Qualifications

REQUIRED EXPERIENCE/EDUCATION: Degree minimum: Bachelor/s Specific concentration: Business, Marketing, Advertising Experience level: 8-10 years Agency experience is a must Direct experience working with retail media network: Amazon Advertising, Walmart Connect, Roundel, etc as a primary function of ones' job

PREFERRED EXPERIENCE/EDUCATION: Hands-on-keyboard experience in a digital performance channel function (retail performance channel, such as Amazon DSP, preferred) Well-rounded background: general understanding of the broader media landscape outside of retail media, how retail media fits in a total media strategy Customer mentality: understands the nuanced relationship between suppliers and customers, helps navigate complexities. A proven track record of driving revenue growth through digital/retail media, and/or for a brand/company

Experience building and scaling acquisition channels, managing technical tools and implementing testing programs People management experience Agency and/or agency management experience Deep understanding of relevant performance marketing KPI's