Overview

The Sr. Retail Media Manager is a key member of BISSELL's Media Team, driving the strategic vision for digital retail media initiatives and crafting best-in-class retail media plans with our key strategic customers. As a pivotal role within our Go-To-Market practice, this role bridges sales goals with retail media expertise, contributing to a cohesive and effective omnichannel media strategy. This position offers significant visibility and interaction with the executive team.

Responsibilities

Key Responsibilities: Lead Retail Media Strategy: Develop and execute customer-specific media strategies that drive business growth and incrementality. Collaborate Across Teams: Act as the retail media lead within the media team, aligning with agency partners, sales, and analytics teams to deliver cohesive media strategies that both deliver sell-in and sell-through. Drive Innovation and Best Practices: Serve as a digital thought leader, promoting digital innovation and sharing insights to enhance our holistic media approach. Measure and Communicate Results: Work closely with marketing analytics to ensure clear and consistent reporting of media performance, test plans, and outcomes, utilizing advanced marketing measurement models. Maximize Media Investment: Partner with major advertising platforms, research partners, and retail media networks to optimize the impact of marketing dollars. Ideal Candidate Profile: Experience: Proven hands-on experience in a media role, either at an agency or working closely with agency teams. Analytical Skills: Familiarity with advanced marketing measurement models and the ability to translate media metrics into sales performance insights. Collaborative & Strategic: Strong track record of working cross-functionally, with a self-starter mentality and a process-driven approach. Media & Sales Integration: Deep understanding of the relationship between media strategy and sales goals, with experience in digital thought leadership and driving results. Reporting Structure:

This role reports directly to the Director of Media, Integrated Marketing , and works closely with agency partners, retail media networks, and the sales department.

POSITION PROFILE

1. Develop and Execute Retail Media Strategy: Strategic Leadership: Collaborate with the Director of Media and sales leads to define and implement retail media strategies across BISSELL categories and key North American customers. Drive Incremental Growth: Media Acquisition: Build and scale digital acquisition levers, manage technical tools, and execute testing programs with agency partners. Stay Agile: Monitor and adapt to emerging trends and platforms in the rapidly evolving media landscape. Performance Management: Track and achieve revenue goals across business units, developing annual objectives, budgets, and strategies.

Media Optimization: Data-Driven Decisions: Lead media optimizations using available data sources, such as media mix model (MMM) outputs and multi-touch attribution Innovation Opportunities: Identify and implement new media strategies, including audience targeting, platform utilization, and bid strategies, leveraging national media insights. Cross-Functional Coordination: Effectively communicate media plans and optimizations to Marketing, Sales, and leadership teams.

Compassionate Leadership: Oversee external agencies, ensuring they have the information and collaboration needed to achieve market success. Consistent Process Management: Implement consistent media planning processes across markets, covering media plan development, execution, approvals, billing, and reporting. 2. US Market Focus: Walmart & Target: Oversee media strategy and activation, ensuring effective campaign execution. Criteo Activation: Maximize the digital shelf presence with key customers. Amazon Collaboration: Partner with the US and Global Amazon teams on activation, share insights, drive content development parity, and leverage BISSELL's global capabilities. Thought Leadership: Provide strategic guidance on media activities for other US customers as needed. 3. Canadian Market Focus: Strategic Oversight: Lead media strategy and activation for Amazon, Canadian Tire, and Walmart. Cross-Market Excellence: Apply learnings from US Walmart activation to elevate performance in the Canadian market. Center of Excellence: Collaborate on building a North American Retail Media Center of Excellence to foster collaboration and share insights between US and Canadian markets. 4. Flexibility: Perform other duties as assigned to support overall business objectives.

Qualifications

REQUIRED EXPERIENCE/EDUCATION: Degree minimum: Bachelor/s Specific concentration: Business, Marketing, Advertising Experience level: 8-10 years Agency experience is a must Direct experience working with retail media network: Amazon Advertising, Walmart Connect, Roundel, etc as a primary function of ones' job

PREFERRED EXPERIENCE/EDUCATION: Hands-on-keyboard experience in a digital performance channel function (retail performance channel, such as Amazon DSP, preferred) Well-rounded background: general understanding of the broader media landscape outside of retail media, how retail media fits in a total media strategy Customer mentality: understands the nuanced relationship between suppliers and customers, helps navigate complexities. A proven track record of driving revenue growth through digital/retail media, and/or for a brand/company

Experience building and scaling acquisition channels, managing technical tools and implementing testing programs People management experience Agency and/or agency management experience Deep understanding of relevant performance marketing KPI's

Salary Range: $104,500 - $172,500

WHAT'S NEXT, APPLY NOW! BISSELL is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.