About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary:

The Sr. E-Commerce Specialist will lead end-to-end operations and growth strategy across TikTok Shop, Amazon, and other key marketplaces. This role is responsible for driving sales performance through seasonal promotions, virtual bundle strategies, and integrated marketing campaigns, while overseeing product listings, inventory forecasting, digital advertising, and platform analytics. The ideal candidate has proven experience scaling e-commerce revenue, a deep understanding of TikTok Seller Center and Amazon Seller Central, and the ability to translate insights into actionable growth initiatives.

Responsibilities:

• E-commerce Operations & Platform Management

  • Lead end-to-end e-commerce operations across multiple marketplaces, including Amazon, TikTok shop, Walmart, Kroger, and Target, as well as emerging channels.

  • Manage an annual calendar for product listings, pricing, promotions, and assortment strategy to maximize sales and profitability.

  • Monitor and analyze platform KPIs (conversion, CTR, ROAS, etc.) to inform strategy adjustments and performance optimization.

  • Oversee social commerce operations across TikTok and Instagram Shopping, ensuring seamless execution and alignment with brand objectives.

• Inventory Management & Forecasting

  • Develop and maintain accurate sales and inventory forecasts to minimize stockouts and overstock situations.

  • Partner with supply chain, demand planning, and operations teams to align production schedules with e-commerce demand.

  • Track and manage SKU-level inventory across all platforms, warehouses, and fulfillment centers for optimal product availability.

• Digital Marketing & Advertising

  • Plan, execute, and optimize paid advertising campaigns across Amazon Ads, Walmart Connect, Instacart Ads, Google, Meta, and other relevant channels.

  • Collaborate with product marketing to align campaigns with key product messaging, promotional calendars, and retail initiatives.

  • Analyze campaign performance, extract actionable insights, and reallocate budget to maximize ROI.

• Analytics & Reporting

  • Monitor daily sales, traffic, and margin reports to identify growth opportunities and potential risks.

  • Prepare and present monthly and quarterly business reviews with clear, actionable recommendations.

  • Track and evaluate promotional performance, category trends, and competitor activities to inform strategic planning

Required Qualifications:

• Experience: 5–7 years in e-commerce management, preferably within CPG, FMCG, or retail categories, including 1–2 years of TikTok Shop operations.

• Technical Skills: Proficiency in marketplace platforms (Amazon Seller Central, Walmart Seller Center, TikTok Seller Center), digital ad platforms, and analytics tools.

• Analytical Ability: Strong data analysis and problem-solving skills; Excel and data visualization proficiency required.

• Collaboration: Excellent communication skills and cross-functional teamwork experience.

• Mindset: Results-oriented, detail-focused, and adaptable in a fast-paced environment.

Preferred Qualifications:

• Proven track record of planning and executing seasonal campaign promotions on TikTok Shop and Amazon.

• Experience creating virtual sets, bundles, cross-sell, and upsell strategies to expand total sales volume.

• Demonstrated success in scaling sales and market share on TikTok Shop and Amazon through integrated marketing and sales tactics.

• Proficiency in TikTok Ads Manager and Amazon Ads, with the ability to optimize campaigns for maximum ROI.

• Experience coordinating multi-channel inventory forecasting with supply chain teams.

• Familiarity with marketplace SEO, content optimization, and promotional tools.

• Background in CPG/FMCG categories with measurable e-commerce growth results.

The base salary for this position is between $75,000.00 and $95,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer:

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.