Sr. Director Of B2B & Retail Marketing

GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

About The Role

GoodRx is seeking a Sr. Director of B2B & Retail Marketing to lead the strategy and key GTM / enablement initiatives for Business-to-Business & Retail programs across GoodRx. Reporting to the SVP, Customer Marketing & Experience you will work with various stakeholders to develop the high level positioning and marketing strategy as well as coordinate the launch of key campaigns and in market initiatives that will drive growth and engagement. You will work with various cross functional teams to execute the got to market strategy across channels. You will also be a key stakeholder in developing our processes, tools and operating model/roadmap to support scaling these programs across multiple channels.

Responsibilities

Strategy

• Lead the development of the B2B marketing and messaging strategy in partnership with B2B and Retail leads/stakeholders across GoodRx. Develop high level marketing plan across paid and owned channels and work with the marketing team and cross-functional partners to execute.
• Help connect the GoodRx consumer and HCP experience to B2B partner decisions & strategies - create holistic ecosystem and experience for the end consumer.

Messaging & Positioning

• Work with key stakeholders to create messaging framework and develop a robust content calendar and syndication strategy across multiple platforms including social, email, public relations and in person events.
• Support development & syndication of advertorials, webinars, sales collateral, articles and white papers in partnership with key internal partners.
• Facilitate the creation of assets required by key channel partners

Field Enablement, Retail & Events

• Develop go to market processes to accelerate time to market for emails, advertorials, in store-collateral development and other assets.
• Support process for creation of customer facing collateral including signage, counter assets, trade show assets and sales collateral.

Segmentation

• Advance segmentation efforts next best action triggers to drive engagement.
• Work with stakeholders to develop end to end lifecycle marketing communications including trigger based communications, calendar based and broadscale content.

Tools, Capabilities & Reporting

• Conduct data-driven campaign analytics and make recommendations on change to tactics or strategy as applicable.
• Develop ongoing requirements for tools & capabilities & work with partners to implement key initiatives at scale

Skills & Qualifications

• Deep understanding of the pharma market access, patient services and pharmaceutical value chain
• Bachelor's degree in Marketing or related field, MBA preferred
• 18+ years marketing experience with at least 6 years in a leadership role.
• 8+ years experience in Healthcare/Pharma industry
• Retail pharmacy industry experience preferred
• Understanding of PBM, benefits solutions and broker relationships
• Proven track record in B2B marketing
• Experience with development of case studies, white papers, webinars and experience syndicating across channels including social, email, events.
• Experience in event marketing, including tradeshow and conferences
• Expertise with Account based marketing platforms/CRM preferred
• Experienced leader with proven track record to attract and develop talent
• Proven ability to manage and maintain strong cross-functional stakeholder relationships across multiple teams
• Strong analytical skills including experience with segmentation strategies with proven ability to translate performance metrics into actionable insights and high impact marketing initiatives.
• Strong communication skills with an ability to communicate effectively across multiple levels of an organization
• Some travel required - 30%