OverviewSenior Product Marketing Manager for the Retail and Consumer Goods (RCG) industry. You will help define and drive messaging and thought leadership content for the vertical, deliver customer-centric storytelling across marketing channels to highlight how our vertical offerings drive meaningful, measurable customer impact in the RCG space, own marketing activities for large-scale events, product launches, and customer and partner announcements, and develop programs that enable and educate AWS sales and GTM teams about our industry-specific offerings.You will work on a rapidly growing business that has a real impact on people’s everyday lives and will collaborate with global teams to translate complex technology into clear, valuable solutions.Key responsibilitiesCraft and develop compelling stories, content and tools (e.g. presentations, whitepapers, infographics, webinars, customer success stories, product videos) that land our retail and consumer goods propositionEngage with customers and partners to drive advocacyOwn content strategy and execution for key communication channels including website, blog, social, on-network promotion, and emailsPlan and execute marketing initiatives at industry events to showcase retail and consumer goods messaging, content, keynotes, and breakout sessionsCollaborate with AWS field support teams to maintain internal sales hubs with the latest industry resources, value propositions, and sales enablement contentPartner with other marketing teams (e.g. web content, campaigns, demand generation, field teams, and events) to drive and execute global marketing initiativesContinuously measure and optimize product marketing initiativesAbout the team and companyAmazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We shape AWS’s industry perception through compelling narratives that demonstrate leadership in AI and transformative solutions, while driving customer growth across our service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, adapting our strategy to stay ahead in a digital-first world. We collaborate globally to translate complex technology into clear, valuable solutions and create impactful programs that drive AWS’s growth in an inclusive environment.We value diverse experiences and encourage candidates to apply even if they do not meet all preferred qualifications. We support mentorship and continuous career growth, and promote work-life balance within an inclusive culture.Basic Qualifications6+ years of professional non-internship marketing experienceExperience building, executing, and scaling cross-functional marketing programsExperience leading go-to-market for software or hardware product launchesExperience driving large-scale project plans with multiple teams in support of business goalsExperience using data and metrics to drive results and presenting those results to senior leadershipPreferred QualificationsExperience communicating results to stakeholdersAmazon is an equal opportunity employer and does not discriminate on protected veteran status, disability, or other legally protected status. Job duties, salary ranges, and benefits vary by location. This position will remain posted until filled. Applicants should apply via our internal or external career site. #J-18808-Ljbffr