Purpose:

The Sales Traffic Manager ensures all incoming sales leads (walk-ins, phone inquiries, and internet) are handled promptly and accurately, with a focus on setting appointments, driving customers to the dealership, and ensuring 100% compliance with the dealership’s sales playbook . This role tracks lead activity, manages follow-up processes, and provides coaching and guidance to salespeople to improve booking and closing ratios. Duties and Responsibilities: Manage all incoming sales traffic, including internet leads, phone inquiries, and walk-ins, ensuring accurate logging in the CRM. Set appointments for prospective customers, addressing questions or concerns to drive them to the dealership. Ensure follow-up processes are consistently executed and that all sales activities comply 100% with the dealership playbook . Track and analyze lead data, including response times, appointment rates, and sales outcomes. Review weekly and monthly metrics to identify trends, gaps, and opportunities for improvement. Coach and guide salespeople with low appointment booking or closing ratios, providing actionable recommendations while reinforcing playbook standards. Help salespeople understand lead concerns, objections, and best practices to improve conversion. Generate reports and maintain accurate records for leadership review and decision-making. Collaborate with the General Manager and VP of Traffic Management on process improvements and performance strategies. Maintain professional and accurate communication with all prospective customers.

Qualifications

2+ years of automotive retail experience. Proven experience in high-volume lead management and lead generation (eLeads preferred). Strong coaching, training, and development experience with sales staff. Proficient with CRM tools and Excel reporting. Exceptional verbal and written communication skills; detail-oriented with methodical, clear documentation, and no typos. Ability to analyze data, identify trends, and make actionable recommendations. Highly organized, methodical, and able to manage multiple priorities in a fast-paced environment. Must ensure strict adherence to all dealership playbook processes. Must be authorized to work in the U.S. and pass pre-employment screenings.

Additional Information

Compensation (Draw / Commission): Performance-based earnings range: $7,000 - $10,000+ / month Actual earnings depend on performance. High-performers who consistently meet and exceed store and corporate goals often earn well above this range.

Schedule : FULL TIME Sundays Always Off Saturday Availability Required Perks & Benefits: Medical, Dental & Vision Insurance 401(k) with Company Match Paid Time Off that Grows with You Sundays Always Off Closed on Thanksgiving & Christmas Employee Pricing on Purchases & Leases Free & Discounted Gym Membership Options Exclusive Travel Deals on Hotels, Rentals & Airfare Career Growth in a Fortune 500 Company

All your information will be kept confidential in accordance with EEO guidelines