DESCRIPTION

With support from the Retail Media Sponsored Ads Manager, you will create proposals and participate in client meetings to understand their needs . Managing end-to-end sponsored ad product campaigns for entry to mid-tier clients, you will handle keyword research, budget allocation, and performance analysis . You will monitor and optimize campaign performance using data and insights, conduct A/B testing, and stay current with industry trends and technologies.

RESPONSIBILITIES

Retail Media Strategy:

Develop and execute retail media strategies aligned with overall business goals, with support from Retail Media Sponsored Ads, Manager

Collaborate with stakeholders and cross-functional teams , including brand management, product, and integrated marketing to align advertising strategies with overall business objectives.

Create proposals with support from Retail Media Sponsored Ads Manager, that represent solutions designed around client goals.

Participate in client meetings with support from Retail Media Sponsored Ads Manager to understand client needs.

Campaign Management:

Manage end-to-end sponsored ad products campaigns for entry to mid-tier clients, including keyword research, campaign setup, and performance analysis.

Manage ad budgets , including allocation of monthly budget and tactic level budget optimizations

Troubleshoot and resolve any issues or challenges with campaigns , ensuring timely and effective resolution.

Aid in campaign billing by reviewing for accuracy

Perform detailed keyword research and competitive analysis to uncover new marketing opportunities.

Respond to ad-hoc report requests and customize client performance tracking.

Adheres to all processes associated with the role; recommends process streamlining / optimization.

Optimization & Performance Monitoring:

Monitor and analyze campaign performance , leveraging data insights to optimize targeting, keywords, bids, and ad placements.

Support post-campaign analysis, providing recommendations to promote repeat business .

Provide regular reporting and insight updates on campaign performance to stakeholders and clients.

Conduct A/B testing and experiment with different advertising approaches to identify successful strategies.

Industry Knowledge & Proficiency:

Understanding of 2 or more retail media solutions (Amazon , Walmart, Target/Roundel, Instacart ) and associated ad technology (AMC, Criteo, Citrus Ads, Skai)

Proactively seeking out industry trends, algorithm updates, and competitive landscape to proactively adapt strategies and maintain a competitive edge .

QUALIFICATIONS

Education:

Associate’s degree

At least 1 year of experience in managing retail media sponsored ads (Amazon, Walmart, Target, Instacart) with a track record of achieving client objectives.

Understanding of performance marketing, conversion optimization , and online customer acquisition.

Familiarity with ad technology that supports retail media solutions, such as Skai, Hellium10, Pacvue, Analytic Index, Amazon Marketing Cloud, Intent wise)

An exceptional eye for detail, analytical and ability to solve problems given the fast-paced nature of our division, the aptitude to multitask.

Command of essential Microsoft Office applications, and Excel with the ability to use formulas , functions, and pivot tables at an entry to intermediate level.

Adept in project and campaign management across concurrent clients and campaigns.

Strong verbal and written communication

Ability to nurture collaborative relationships and work to resolve issues cross-functionally.

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ABOUT US

Acosta is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.

Specializing in retail sales services, digital strategy, and business intelligence, Acosta empowers brands to thrive in the world of omnichannel shopping. Our sales and digital teams build lasting relationships, ensuring our client brands get the space they deserve in stores and outperform the competition online, while our merch reps make brands shine in retail locations across the world.

But it’s not just about what we do – it’s about who we are. With a team of over 20,000 associates, we’re a community of forward-thinking, value-driven professionals committed to an unmatched level of trust and transparency in the industry. And, we understand the importance of work-life balance, which is why many of our field roles provide our associates with flexible scheduling options. Join us and be a part of a team that values growth and making a real impact for our clients, retail partners and their customers.

Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact AskHR@acosta.com. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.

Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.

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Acosta, and its subsidiaries, is an Equal Opportunity Employer

Job Category: Marketing

Position Type: Full time

Business Unit: Digital Commerce

Salary Range: $61,500.00 - $75,000.00

Company: Acosta Employee Holdco LLC

Req ID: 9823

Employer Description: ACOSTA_EMP_DESC