Retail Media and Paid Social Marketing Manager Be among the first 25 applicants Ready to make a big impact? Wow Bao is seeking a passionate and strategic Retail Media & Paid Social Marketing Manager to lead awareness and excitement for our Wow Bao CPG business, both online and in-store. This newly created role offers the opportunity to drive growth across major retailers like Kroger, Walmart, Target, Instacart, and more. You will craft, launch, and optimize digital marketing campaigns, manage paid media and social channels, and shape our strategy to amplify our digital footprint and fuel growth. This role reports directly to the Vice President of Marketing and is based on-site in River North, five days a week. What We Look For Critical thinker: Able to analyze information objectively and make well-reasoned decisions. Solution-oriented: Capable of translating high-level goals into actionable plans. Self-starter: Thrives in a fast-paced, changing environment with a proactive approach. Forward thinker: Anticipates future trends and continuously seeks process improvements. About Wow Bao At Wow Bao, we believe life is too short for uninspired food. We aim to transform Asian Street Food into an extraordinary and inventive experience. We are the fastest-growing Frozen Asian Snack brand in the U.S., with retail sales increasing over 370% in 2024. Our products are available in over 15,000 stores nationwide through strategic retail partnerships. Founded in 2003 with our first restaurant, Wow Bao now operates Chicago restaurants, airports, virtual kitchens, and universities. Recognized three times by Fast Casual magazine as a Top 100 Movers & Shakers, we are committed to growth and innovation. Our Culture of Caring We prioritize people—guests and employees alike—fostering a culture of kindness, empathy, respect, and humor. We lead with care and inspire each other daily. Minimum Requirements Essential Functions (Other duties as needed): Develop and execute shopper marketing strategies to drive sales and market share. Manage budgets effectively to maximize ROI across retail media. Analyze sales and consumer data to identify growth opportunities. Build relationships with key retailer media contacts (Roundel, 84.51, Walmart Connect, Instacart). Optimize product listings, keywords, and search strategies. Collaborate with sales, supply chain, and operations for seamless execution. Use data insights to refine strategies and improve engagement. Create an eCommerce growth plan for retailer.com. Paid Social Marketing (40%) Develop and manage paid search and social strategies. Analyze KPIs and optimize campaigns accordingly. Manage programmatic and display marketing for reach and engagement. Execute campaigns via Ad Manager and support A/B testing. Boost social content and monitor website performance. Coordinate with external media agencies for campaign support. Additional Requirements 5+ years in high-growth or new brand environments, agency experience, or managing paid media for CPG brands. Experience with retail media platforms (Roundel, 84.51, Walmart Connect, Instacart) preferred. Proven success in paid social strategies, especially on Meta. Strong analytical skills and proficiency in data-driven decision making. Excellent communication and project management skills. Proficiency in Microsoft Office suite. Physical Demands Sitting at a desk and working on a computer for extended periods. The salary range is $90,000-$120,000, commensurate with experience. We are an Equal Opportunity Employer. Benefits Health insurance, 401(k), life and disability insurance, paid time off, sick leave, employee discounts, pre-tax commuter benefits, and more.

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