Retail Marketing Manager, Somerville, MA, United States

Retail Marketing Manager

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YOUR MISSION:

Collaborate with cross-functional partners to develop comprehensive quarterly marketing directives for PUMA owned outlet stores Lead the development and execution of a robust calendar of deliverables focused on in-store promotions and events, mall marketing, paid media, Email, OOH, Social, affiliate and community initiatives Serve as point person to troubleshoot needs arising out of the planned scope and deliver timely solutions to support uninterrupted store services Provide direction and communications focused on briefing, cost negotiation and end-to-end project management to PUMAs external partners Create best-in-class communications to field associates and serve as primary point of contact for owned projects Lead the planning and execution of in-store marketing programs including but not limited to in-store promotions and events, mall marketing, paid media, Email, OOH, Social, affiliate and community initiatives Manage creative development, production timelines, and executional excellence across all physical retail locations Lead the retail communication of marketing programs to all field teams Oversee vendor relationships for signage, printing, activations, and external agencies Manage and allocate marketing budgets efficiently; analyze performance metrics (traffic, conversion, ROI) and consumer insights to optimize campaigns, regularly report on KPIs, and recommend improvements Any other ad-hoc projects as requested or assigned

YOUR TALENT:

Bachelors degree in Marketing or equivalent relevant experience 5+ years of experience in Retail Marketing, preferably with a sport or luxury fashion and accessories brand Demonstrated success managing cross-channel retail marketing activations Deep understanding of omni-channel and regional retail strategies Strong project management, cross-functional communication, and problem-solving skills Able to work independently and thrive in a fast-paced, dynamic environment Expert knowledge of Microsoft Office Suite, including Word, Excel, PowerPoint Ability to travel domestically up to 20% of the time including some nights and weekends

PUMA supports over 19,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Sales and Business Development Industries Sporting Goods Manufacturing, Retail, and Retail Apparel and Fashion Referrals increase your chances of interviewing at PUMA Group by 2x Sign in to set job alerts for Senior Marketing Manager roles. Waltham, MA $171,000.00-$235,000.00 2 weeks ago Boston, MA $160,000.00-$215,000.00 5 months ago Sr Director, Marketing (LATAM) - Shark Beauty Waltham, MA $253,000.00-$300,000.00 3 weeks ago Westwood, MA $165,000.00-$180,000.00 2 weeks ago Senior Director, Global Marketing - Brand Lead, Pove Senior Director, Marketing and Client Engagement Director, Social Media & Influencer Marketing Strategy, Boston, MA Boston, MA $123,750.00-$200,000.00 2 weeks ago Cambridge, MA $147,000.00-$212,333.33 1 week ago Boston, MA $173,500.00-$231,500.00 4 months ago Boston, MA $120,000.00-$130,000.00 3 weeks ago Strategic Marketing Senior Manager Cordant Solutions & IET Digital Boston, MA $173,500.00-$231,500.00 4 months ago Director of Marketing, Brand, and Communications Growth Marketing Director | North America Senior Marketing Director, Cordless - Shark Home Lexington, MA $153,600.00-$241,340.00 6 days ago Boston, MA $100,000.00-$150,000.00 1 month ago Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

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Location:: Somerville, MA, United States
Job Type:: FullTime
Category:: Management Occupations

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