Retail Marketing Designer Location : Hybrid in Boston, MA Duration : ~8 months Pay : ~$47/hour, DOE

The Planet Group is looking for a Retail Marketing Designer to join our well-known retail brand client on an 8-month contract! This role is 40 hours per week and will be hybrid in Boston, MA.

Retail Marketing Designer Responsibilities: Act as the driver of retail marketing plans from inception to creation, and to execution Support larger brand and retail priorities, create distinction and contribute to connected, 365 storytelling across the marketplace Build out guidelines for integrated marketing plans and journeys, including the intake of detailed briefs, managing feedback, coordinating release to geographies, ensuring readiness for deployment, and providing post-launch hindsight analysis to inform future strategies Under the direction of the Brand and Marketing leads, develop the designs for marketing strategies and principles across retail formats, including: brand filters, zoning priorities, and visual standards Collaborate with Stores, Experience, and Business teams to establish 365 Marketing components across design and the consumer journey Design the assets and training tools for Product Presentation and Visual Merchandising standards, driving customer engagement and promoting key product strategies Partner with marketing and training teams to build toolkits and training materials to scale standards globally Manage the creation and deployment of in-store signage that aligns with promotions, product hierarchy, CRM, and operational needs to enhance the overall store experience and ensure brand consistency Lead the development of promotional strategies to drive foot traffic and conversion, aligning with sales needs and key retail moments Design assets that support marketing strategies that welcome new consumers into the client's ecosystem and engages existing customers and drives repeat visits Focus on leveraging consumer insights to build assets and engagement points for geographies to develop detailed implementation strategies for execution As needed, conduct market visits to evaluate execution of marketing initiatives, and competitive insights Provide actionable feedback and ensure follow-through on recommendations to improve future seasonal plans and consumer experiences Retail Marketing Designer Qualifications: 3-5 years of experience in a marketing role, preferably with a focus on retail brand/account marketing Bachelor's degree or equivalent combination of education, experience or training Experience developing retail consumer journeys and programming at retail Understanding of retail, visual merchandising, marketplace, consumer experience, and multi-channel marketing Understanding of digital platforms including Apps, Email, SEO, Performance Marketing and Social Media Ability to lead and manage multiple projects while remaining detail-oriented and able to deliver against functional deadlines Ability to lead marketing plan development and execution process end-to-end Experience with managing budgets, authoring marketing briefs and working with external agencies Excellent written, verbal, presentation, and communication skills Analytical skills and business acumen Proven capability to use data to drive business decisions & marketing optimization Ability to travel domestically

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The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.