Product Marketing Manager - Wearables, Retail

New Today

Summary:
We're looking for a Product Marketing Manager, specializing in retail experiences, to join our growing Wearables Product Marketing team and support our early exploration of Meta retail stores. You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-market efforts and wearables distribution strategy, and working cross-functionally with partners throughout the company. You will have in-depth experience in retail and/or events marketing, analytics, consumer insights, and product commercialization in B2C contexts.
Required Skills:
Product Marketing Manager - Wearables, Retail Responsibilities:
Work with internal and external partners to optimize the retail experience and drive product adoption through best-in-class product demo experiences
Identify market strategy and target audiences, support product positioning and merchandising, inform learning agenda and partnership activation with data and insights, and collaborate across cross-functional teams (retail, marketing, research, marketing insights, sales, communications, and partnerships, etc) to achieve launch goals
Influence retail format development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc) to strengthen outcomes for product-market-fit
Manage retail data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels
Serve as the subject matter expert on retail experiences, customers, and mindsets
Minimum Qualifications:
Minimum Qualifications:
Experience working and adapting in a fast-paced dynamic environment, identifying and escalating issues early and often
Combination of analytical thinking and hands-on tactical execution within a measurable and data-driven framework
Experience synthesizing qualitative and quantitative insights
Experience leading implementation of complex product or service offerings
Experience working with technical partners to translate between technical and consumer languages
Effective communication skills and experience creating documents and presentations
Experience collaborating with external vendors and partners
Preferred Qualifications:
Preferred Qualifications:
Experience working in global marketing with hardware or physical products
Experience working with consumer electronics channels and retailers
Experience working across a broad set of sales distribution channels including online, brick and mortar, and partner-led
Effective communication skills and experience creating executive documents and presentations
Experience driving initiatives that have not been done before, supporting efforts like setting goals, communicating a business vision, influencing stakeholders, and facilitating cross-functional alignment through execution, measurement and performance assessment
MS/MBA degree or equivalent experience
Public Compensation:
$158,000/year to $223,000/year + bonus + equity + benefits
Industry: Internet
Equal Opportunity:
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
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Location:
Burlingame, CA, United States
Category:
Management Occupations

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