WFLA.com is looking for a Social Media Producer who is responsible for developing and implementing a plan to communicate our brand identity and generate inbound traffic from external sources. The producer is the primary advocate for growing and directing off-platform participation among the digital editorial group. This person must be highly motivated with an ability to focus and re-focus on a constantly changing target. The candidate should understand nuances in tone for different audiences and brand identitiessounding fun where able and respectful when required.

Position Responsibilities:

•Develops and implements social media strategy across all products

•Manages all social media accounts with understanding of each unique audience

•Utilizes third-party tools to manage social posts across multiple accounts

•Shares high-performing successes across multiple markets and pitches external partners and sites for possible story promotion

•Observes SEO trends locally, regionally and nationally, providing feedback to whole digital team on title tags and trending queries to turn into web stories

•Communicates regularly with newsroom to leverage unique offerings

•Reports on account and campaign metrics to inform future production strategies

Skill/Experience Requirements

•2 years of experience as a social media producer

•Clever headline/social post writer that gets readers to click

•Ability to moderate tone voice to fit platform and brand needs

•Strong multi-tasking abilities

•Organized, technical problem solver and quick decision maker

•Knowledge of audience behavior trends and technical ability to affect them

•Ability to monitor and analyze metrics to change strategy as needed

•Knowledge of AP style

•Understanding of effective writing styles for internal and external audiences

•Some schedule flexibility (nights, weekends)

•Regularly meets measurements of success

•Proficiency in Photoshop and Premiere