Job Description Summary

The full time Marketing Manager at Eden Prairie Center represents the property implementing and coordinating all marketing and communication initiatives. This position works within an annual marketing plan including, but not limited to, collateral and content development, web initiatives, social media, advertising, public relations, promotions and special events for the property. The Marketing Manager is the tenant liaison responsible for managing communication with retailers as it relates to marketing at the property. The Marketing Manager has budgetary accountability and is responsible for managing departmental expenses. This position is expected to be available to work all marketing events including some weekends and be available to work overtime as required.

Job Description

About Eden Prairie Center:

Eden Prairie Center is a 1.4 million square-foot, two-level retail property managed by JLL.  The shopping center is located in the southwest Twin Cities suburb of Eden Prairie, Minnesota at 8251 Flying Cloud Drive.  With over 100 shops and restaurants, the center is anchored by Scheels, Von Maur, Target, and Kohl's.  Well known for its entertainment wing, the center features an 18-screen AMC Theatre, Barnes & Noble Booksellers, Wildfire Steaks, Chops & Seafood, Crave, Gyu-Mai Japanese BBQ, Ichiddo Ramen, an impressive food court with nine quick-serve restaurants and a towering 3-story stone fireplace.  Its mix of popular retailers includes DSW, Old Navy, LOFT, Chico's, Talbots, Buckle, American Eagle, Eddie Bauer and Bath & Body Works.

Marketing Strategy Development & Management

• Development of the annual marketing plan for the property based upon the center's strategic goals.

• Creation of marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet yearend projections.

• Other responsibilities include analysis of sales and statistical data, digital marketing management, administration of the property's website, as well as traditional and social media and ongoing event planning and public relations.

Marketing Strategy Implementation

• Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales.  Include retailers as appropriate.

• Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as "key retailers."

• Work with Regional Marketing Manager to identify and implement all appropriate corporate programs.

• Effectively manage the center's digital media programs (social media, mobile, web) as applicable.

• Effectively utilize market and consumer research to develop the center's marketing plan and support the leasing efforts.

• Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials.

• Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media.

• Partner with Specialty Leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property.

• Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends.

• Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and JLL.

• Develop an ongoing public relations action plan as needed; send out press releases; track publicity.

• Follow corporate policies and procedures for all programs and events.

• Complete special assignments as directed by the General Manager and/or Regional Marketing Manager.

Provide Superior Client Service

• Collaborate with property team and regional resources to achieve client-driven property business goals while ensuring that JLL's Core Practices are followed.

• Communicate with the client and regional team members as needed or required.  Elements of communication to the client and team members may vary and could include: sales narrative; key retailer report; results of marketing for leasing, sales and alternative revenue efforts.

Leadership, Motivation and Development

• Serve on Jones Lang LaSalle taskforce as assigned by Regional Marketing Manager.

• If applicable, provide constructive feedback, regular coaching and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities.

Education/training

• Bachelor's Degree in Marketing or related field

Years of relevant experience

5-8 years in retail, marketing, advertising or comparable real estate business experience including budgetary responsibility

• 2+ years' experience with MS Office, Adobe (InDesign, Illustrator, Photoshop), Hootesuite, Bitly Enterprise, Google Analytics, Google AdWords, MailChimp, Facebook Business Manager

Skills and knowledge

• Computer literate, knowledge of marketing fundamentals and research

• Must have excellent interpersonal communication skills (verbal and written), special event coordination and management experience along with the ability to multitask

• Effectiveness in influencing negotiation, and building rapport with vendors/tenants and team members

• Must have experience in management budgets

• Must have flexibility to work varied schedules including weekends and evenings.  Strong team player

• Shopping center experience preferred, but not required.  Sponsorships/revenue generation experience