Manager, Retail Media

New Yesterday

Description
Join a dynamic team of growth marketers transforming the Retailer.com business at ELC. As a Retail Media Manager, you’ll play a pivotal role in accelerating our online business across North America by deploying and optimizing retail media investments, analyzing performance, and driving strategic insights. You’ll work cross-functionally to build new digital capabilities, enhance campaign effectiveness, and shape the future of how we reach customers. Key Responsibilities · Develop and execute retail media strategies aligned with brand and portfolio objectives across key retailers. · Manage day-to-day relationships with Retail Media Networks (RMNs) such as Amazon Advertising, Walmart Connect, Roundel, and Macy’s Media Network. · Build media plans, deploy campaigns, and perform hands-on optimizations to meet business goals. · Monitor live campaigns and dashboards to ensure delivery, flag issues, and recommend in-flight optimizations. · Conduct A/B testing, attribution modeling, and ROI analysis to refine campaign performance. · Aggregate and analyze campaign results across brands and retailers to generate actionable insights. · Present performance reports and strategic recommendations to internal stakeholders. · Identify new ad units, targeting strategies, and data sources to maximize sales and efficiency. · Partner cross-functionally to develop automation tools and reduce manual efforts. · Stay current on the evolving retail media and advertising measurement landscape. Qualifications
Qualifications · 4+ years of experience in performance marketing, ideally within retail media or CPG. · Hands-on experience with digital media channels (display, social, video, mobile, search, email). · Strong analytical skills with the ability to synthesize campaign data into actionable insights. · Proficiency in internal reporting tools (e.g., Tableau, Looker) and advanced Excel. · Excellent communication skills and ability to educate cross-functional teams. · Proven ability to manage multiple brands and retailers concurrently. · Proactive mindset with a passion for innovation and continuous improvement. · Experience with retailer first-party data and full-funnel campaign planning.
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Location:
New York
Job Type:
FullTime

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