General Manager, EMEA
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Suralink is a fast-growing Software as a Service (SaaS) technology company looking for exceptional professionals to join our team. Our award-winning company has been recognized for growth, innovation, and culture, and over 500,000 companies worldwide have used our software. Our platform was built for accounting and other professional service firms, giving them a simple and secure way to request, receive, track, and manage their documents at scale. If you’re looking for a promising company where you can genuinely make your mark, we’d love to talk to you.
Who we are looking for:
Suralink pioneered client-engagement software for accounting and advisory firms, helping 1,200+ practices worldwide close the client-readiness gap and safeguard trust. Fueled by our industry-leading client collaboration platform, our new suite of native AI capabilities, and surging customer demand, we’re fast-tracking our European expansion with the hire of our first General Manager for EMEA.
As General Manager, you will own the region’s go-to-market playbook end-to-end: building pipeline, closing deals, and expanding market share while shaping demand gen alongside global marketing. Reporting to the CRO and partnering daily with our C-suite, you’ll also be the public face of Suralink across the EMEA market — speaking at industry events, nurturing partner ecosystems, and scaling a high-performing sales team to a full regional force.
We need a hands-on leader who has experience penetrating and scaling SaaS businesses in the EMEA market.
Key Responsibilities:
Hit the Number. Deliver consistently increasing ARR bookings growth through a balanced mix of new-logo wins and account expansions, all while sustaining strong pipeline coverage.
Build & Scale GTM. Stand up a repeatable, account-based motion for mid-market and enterprise firms; refine ICP, territory design, and sales stages for the region.
Coach a Winning Team. Recruit, onboard, and mentor AEs/BDRs; introduce rigorous MEDDIC-style forecasting and performance management.
Own Regional Pipeline. Direct outbound strategy, influence localized campaigns, and partner with Marketing on events, content, and ABM to fuel top-of-funnel growth.
Be the Evangelist. Represent Suralink on stage and in the press; cultivate executive relationships at Top-100 audit & advisory firms and key channel partners.
Drive Cross-Functional Execution. Align Product on regional needs, inform pricing with Finance, and ensure flawless post-sale handoffs with Customer Success.
Report & Iterate. Provide accurate weekly forecasts, surface competitive intel, and adjust tactics to stay ahead of market shifts.
Preferred experience and qualifications
Experience guiding ABM and event-driven demand-gen programs in partnership with a centralized marketing team.
Thought-leadership presence in accounting tech or adjacent B2B software markets.
Prior P&L or regional GM ownership—including hiring plans, territory design, and budget influence.
Familiarity with multi-currency SaaS pricing, partner/reseller frameworks, and accounting alliances in EMEA.
Experience and Professional Qualifications
10+ years in B2B SaaS sales leadership, with 5+ years leading quota-carrying teams across EMEA.
Proven track record launching a U.S. vertical-SaaS brand into EMEA markets and scaling from under $5M to $20M+ ARR.
Demonstrated success selling into professional-services or fintech/accounting ecosystems across SMB, mid-market, and enterprise segments with ACVs ranging from under $10K to seven figures.
Deep network among UK & EU audit/tax decision-makers and familiarity with their regulatory landscape.
Comfortable operating from a London/UK base with 30–40 % travel across the region.
Strategic GTM Leadership: Crafts a region-specific playbook that marries Suralink’s culture and IP with local buyer nuances; pivots quickly as data dictates.
Commercial Acumen: Balances aggressive growth with disciplined unit economics, protecting margin while accelerating ARR.
Pipeline-First Mindset: Instills a prospecting culture; models account mapping, multithreading, and value quantification.
Evangelism & Influence: Wins mindshare on stage and in conference rooms, positioning Suralink as the authoritative voice on client readiness.
People Development: Hires A-players, coaches for mastery, and builds a culture of accountability and celebration.
Cross-Functional Orchestration: Navigates product, finance, and support rhythms to deliver a seamless customer journey and tight feedback loop.
Adaptive Execution: Thrives in ambiguity, iterating GTM plays as competitive, regulatory, or macro conditions evolve.
At Suralink, our values guide everything we do:
Customer Obsessed: We seek to understand those we serve deeply and are committed to serving them better than anyone else.
Passionately Motivated: We care about what we do, which drives us to work hard, show grit, and go above and beyond to achieve great outcomes.
Constantly Improving : We are eager to learn and grow. Challenges are opportunities to innovate and enhance our solutions.
Team Focused: We know that our success is built together. We support one another and celebrate team achievements.
Highly Reliable: We demonstrate good judgment, honor our commitments, and are accountable for our results.
Why Suralink?
There’s a lot to love about working at Suralink! Here are a few of the benefits you can expect:
Remote-friendly policy
Medical/vision/dental insurance
Life, short-term disability, and long-term disability insurance
Generous Paid time off, including flexible floating holidays that you choose
Parental leave
Professional development allowance
Community involvement
Seniority level Seniority level Executive
Employment type Employment type Full-time
Job function Job function Management and Manufacturing
Industries Accounting
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- Location:
- Salt Lake City, UT, United States
- Job Type:
- FullTime
- Category:
- Management & Operations
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