Director of Paid Ads
Location: Lehi, Utah (Hybrid)
Type: Full-Time | Salary: $120,000-150,000/year + benefits
Reports to: VP of Client Services

About Bateman Collective

Bateman Collective is a performance marketing agency helping real estate investors scale through smarter advertising. We believe data is more powerful than intuitionand we build systems that drive real ROI, not just impressions.

Our 8 year old company has grown into the largest marketing agency in the real estate investment (REI) space, now generating $6M+ in annual revenue. Today, we serve dozens of clients and 30+ team members through a productized, high-performance model that consistently delivers results.

Now, were expanding into new verticals like residential restorationand were hiring the right strategic leader to help build systems that scale across industries.

About the Role

This is not a media buying jobthis is a product leadership position.

As Director of Paid Ads, you will own the strategy, structure, and scalability of our Paid Ads product, evolving an already best-in-class system into one thats even more powerful, measurable, and enduring. Youll report directly to the VP of Client Services and be responsible for defining the vision, building scalable systems, and supporting the broader team to deliver world-class results.

Your primary responsibilities will include:

• Growing the performance and efficiency of our REI Paid Ads product
  
  
• Building a replicable system to launch and scale into new verticals
  
  
• Ensuring accurate conversion tracking across all accounts
  
  
• Improving client retention within Paid Ads
  
  
• Mentoring and equipping Account Managers with product knowledge and tools
  
  

You will play a vital role in helping our company deliver the highest-retaining and most valuable marketing product in the industry.

What Youll Own

Strategic Product Leadership

• Define and evolve the Paid Ads product experience, roadmap, and KPIs
  
  
• Build scalable systems for REI and new verticals
  
  
• Prioritize initiatives that drive retention, revenue, and long-term impact
  
  
• Think like a product ownernot just a channel expert
  
  
• Empower internal teams with product clarity and confidence
  
  

Optimization & Scale

• Diagnose issues across campaigns and implement global optimizations
  
  
• Ensure accurate, trackable, and standardized conversion events
  
  
• Build cross-account systems: shared negatives, templates, landing page tests
  
  
• Automate and templatize to reduce workload while improving output
  
  
• Support retention by improving consistency and repeatability
  
  

Paid Media Expertise

• Lead performance strategy across Google Ads, Meta Ads, and Microsoft Ads
  
  
• Improve core metrics like cost-per-lead, conversion rate, and ROAS
  
  
• Build repeatable success across small and large budgets
  
  
• Stay up-to-date on platform changes and evolving ad tactics
  
  

Cross-Functional Collaboration

• Partner with Sales on audits, forecasts, and product strategy during deals
  
  
• Diagnose client performance issues in collaboration with Account Managers
  
  
• Mentor and support AMs to increase product fluency and confidence
  
  
• Collaborate with onboarding and product teams to ensure delivery excellence
  
  
• Be a strategic voice in vertical expansion and client strategy

What You Bring

• 5+ years of experience in paid media, with strong Google Ads and Meta knowledge
  
  
• Proven success in building and productizing a marketing service within an agency
  
  
• Strong systems thinker who thrives in ownership roles and builds scalable solutions
  
  
• Ability to mentor, influence, and collaborate across teams and departments
  
  
• Data-driven mindsetable to turn analysis into high-impact decisions
  
  
• Excited by scale, leverage, and solving problems once for hundreds of clients
  
  
• Willingness to become deeply knowledgeable in the REI and Restoration industries

This Role Is NOT for You If...

• You only want to manage adsnot build the infrastructure that powers them
  
  
• You need someone else to set the roadmap for you
  
  
• You prefer stability over growth and iteration
  
  
• Youre uncomfortable collaborating across functions or leading with data

Compensation & Benefits

• $110,000/year salary
  
  
• Hybrid in-office/remote flexibility
  
  
• PTO, holidays, and parental leave
  
  
• Healthcare stipend & 401(k) match
  
  
• Deep ownership and autonomy in your work
  
  
• Meaningful growth opportunities in a fast-scaling agency