Associate Media Director (Retail Media Planning) Join to apply for the Associate Media Director (Retail Media Planning) role at VML Who We Are At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. What We Are Looking For We are seeking a dynamic and innovative Associate Media Director to lead a CPG client. This individual will lead the development of effective media strategies and buys, driving campaign analysis to achieve client objectives. They will be a key driver of innovation at both the strategic and campaign level, building strong relationships with clients and managing vendor relationships effectively. What You'll Do Develop and deliver effective media strategies and plans, utilizing research tools, historical client data, and knowledge of the media landscape and innovations. Research, develop, and share POVs on new client opportunities. Build relationships with clients; work with clients throughout campaign development and implementation, resolving issues related to changes in direction, campaign goals, and budgets. Translate media strategies into tactical plans that achieve client’s objectives and fit within budget. Create strong relationships with retail media partners and stay current on relevant upcoming offerings. Negotiate with vendor partners to obtain media availability and placement, advantageous rates, and added value; evaluate appropriate media opportunities for achieving client objectives. Act as a liaison between the media and account team to ensure project milestones, timelines, and deliverables are met. Monitor buys, arrange for make goods and credits, and update related changes in the buy software. Analyze and report results of media campaigns. Maintain documentation of creative assets and costs for planned and placed media activity across internal reports. Who You Are Able to communicate clearly, thoroughly, succinctly, and in a timely manner both verbally and in writing; follow up on outstanding issues; ask questions. Keen attention to detail with strong mathematical and Microsoft Excel skills; able to identify and understand anomalies in large data sets. Able to build relationships across the team, department, vendors, and clients. Proactive with regular project timeline and budget updates and the ability to anticipate potential problems. Able to review results and performance of paid media campaigns and report back to the client. What You'll Need 6-8 years of media experience working in an agency setting Experience working with Retail Media Networks (Walmart Connect, Target Roundel, Albertsons, Kroger, etc) Experience mentoring junior team members Client facing experience What We Offer Passionate, driven people | We champion a culture of people that do extraordinary work. Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery. Competitive benefits | Full-time hires receive health coverage options, a generous 401k match, and various paid time off offerings supporting overall life balance and wellness. Growth-minded opportunities | We nurture a culture of real-time feedback, growth-oriented mindset, and training opportunities through VML and WPP so you can continue to grow personally and professionally. The base salary range for this position at the time of this posting is $60,000 USD - $140,000 USD. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package. California residents should read our California Recruitment Privacy Notice. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it\'s a good idea to read through our Recruitment Privacy Policy. This explains what we do with your personal data when you apply for a role with us, and how you can update the information you have provided us with or how to remove it. Referrals increase your chances of interviewing at VML by 2x WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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