Shangri-La International Hotel Management Ltd. Headquartered in Hong Kong , we have over 100 hotels and resorts under four brands nested in key cities and beautiful beachfront locations globally. We are expanding rapidly with a strong development pipeline throughout Asia, the Middle East, Europe and Africa.

Regarded as one of the worlds finest hotel ownership and management companies, Shangri-La is dedicated to delight guests around the world with legendary service, finely tuned from over 45 years of hospitality from the heart. We have an affinity with Asian travelers and we offer them a gateway to the rest of the world, positioning us a leading brand in luxury hospitality.

As an enviable employer with industry leading levels of colleague engagement, our people are our priority. Our success is only made possible through the efforts and abilities of over 42,000 colleagues worldwide. In accordance with this belief, the focused investment we make in the learning and development of our colleagues is unparalleled in the global hospitality industry. From welcoming new colleagues to best-in-class leadership development, you can be sure that potential is identified and nurtured throughout your career.

HQ Group Marketing  is seeking highly skilled and experienced  AVP/Senior Manager, Retail and Product Marketing . As a key member of the team, will play a pivotal role in driving the development and growth of Shangri-La Groups luxury retail and product offerings. This includes identifying opportunities, sourcing premium products, launching new lifestyle retail concepts, and managing end-to-end execution across retail channels. This role requires an experienced individual with a strong background in F&B retail and a proven ability to curate product lines across F&B, wellness, personal care, and home lifestyle categories (in launch priority). The ideal candidate will also serve as a primary point of contact for F&B product marketing and will be responsible for marketing strategy and execution that supports brand elevation, guest engagement, and incremental revenue. What you'll be doing Identify and evaluate luxury product and sourcing opportunities across F&B, wellness, personal care, and home lifestyle categories, ensuring brand alignment with Shangri-Las premium positioning.

Benchmark best-in-class F&B retail concepts to guide product development and merchandising strategies.

Develop pilot concepts including shop-in-shop layouts and customer journey maps to support retail space development.

Source, brief, and brand partners to co-develop or white-label exclusive products that reflect Shangri-Las brand values.

Approve prototypes and manage pilot production timelines for new retail product lines.

Collaborate with cross-functional teams for seamless rollout and retail execution across channels.

Drive marketing strategy and execution for new product launches, campaigns, and seasonal promotions, particularly focusing on F&B retail products.

Analyse sales performance, market trends, and customer feedback to refine offerings, improve guest engagement, and optimize revenue potential.

Develop strong vendor relationships to ensure timely, quality-assured, and cost-effective delivery of products.

Prepare and present performance reports and merchandising insights to senior management, making recommendations for improvement and growth. What we're looking for Bachelors degree in Business, Marketing, or a related discipline.

Minimum 10 years of experience in product development, merchandising, or sourcing, ideally within premium F&B retail or high-end hospitality brands.

Strong understanding of luxury consumer behaviour, particularly in the F&B and lifestyle sectors.

Proven experience in launching retail concepts, developing in-store experiences, and managing multi-channel retail strategies.

Demonstrated expertise in marketing execution with the ability to lead integrated campaigns that drive sales and elevate brand perception.

Skilled in managing partnerships, product prototyping, and pilot production.

Excellent negotiation, project management, and stakeholder communication skills.

Able to thrive in a matrixed organization, collaborating across regional teams and business units.

Proficient in Microsoft Office Suite and merchandising or retail planning tools. What we offer

At Shangri-La, we are committed to providing our employees with rewarding and fulfilling work experience. In addition to a competitive salary, we offer a range of benefits including: Bonus incentive schemes

Opportunities for career progression

Comprehensive health and wellness programs

A collaborative and supportive work environment that values work-life balance