Year Round JOB TITLE: VP of Marketing & Guest Experience

DIVISION: Marketing

REPORTS TO: Resort President

LOCATION: Solitude Mountain Resort

CLASSIFICATION: Full-Time/ Year-Round/ Salary

SALARY RANGE: $115k-$140k DOE. 30% Annual Incentive Bonus + Long Term Incentive

POSITION:

You'll lead marketing, branding, communications, and guest experience strategy across the resort-driving revenue, elevating brand presence, shaping guest satisfaction, and orchestrating public events.

JOB DUTIES AND RESPONSIBILITIES:

Strategic & Leadership

Develop and execute an integrated marketing and guest experience strategy aligned with resort business goals (passes, lift tickets, lodging, food & beverage, events, programming). Role model Solitude values, behaviors and leadership expectations to build a high performing team. Set clear expectations for department priorities, planning and budgeting in alignment with resort business goals. Collaborate cross-functionally with SLT, operations, finance, sales, partnerships, and guest services. Marketing & Brand Oversee marketing initiatives: website updates, CRM strategy, digital marketing, social media content, email, advertising. Ensure cohesive brand presence across all channels-including signage, collateral, and visual standards. Manage public relations, media relations, sponsorships, and external partnerships Guest Experience & Event Programming Design and oversee in-resort guest experiences and programming (festivals, activations, loyalty initiatives). Partner with internal teams to align guest-facing communications with on-mountain operations. Collect and analyze guest feedback and KPIs to optimize experiences and loyalty. Communications Lead internal and external communication strategy: newsletters, guest messaging before/during/after visits. Develop crisis communications readiness and oversee reputation management. Coordinate with PR firms as needed and serve as spokesperson when appropriate. Data, CRM & Analytics Manage CRM systems and data-driven marketing (email segmentation, guest lifecycle, loyalty insights). Track campaign effectiveness-lift ticket sales, web conversions, social engagement, guest satisfaction metrics. Sponsorships & Partnerships Identify and secure resort sponsorships and strategic partnerships. Promote brand collaborations and activations to deliver value for both resort and partners SPECIFIC JOB REQUIREMENTS: Minimum 10 years of senior-level marketing leadership experience, preferably within the hospitality, ski, travel or resort sector. Bachelor's degree in Marketing, Communications, Business, or related field; MBA or advanced degree preferred. Deep understanding of ski culture and guest expectations; intermediate skiing/snowboarding ability required, expert level preferred. Expertise in digital marketing, CRM architecture, content strategy, PR, brand management, signage/graphic production. Strong leadership, strategic thinking, project management, and cross-functional collaboration skills. Data-driven decision-making mindset - experienced in tracking metrics and optimizing campaigns. Excellent communication and media relations experience; comfort as public-facing representative. Preferred Attributes History of developing loyalty programs, driving retention, and growing guest spend through integrated campaigns. Prior experience planning and executing on-mountain events and guest activations. High emotional intelligence and ability to work in a fast-paced/matrixed environment. A passion for mountain recreation and storytelling that resonates with ski guests. Compensation & Benefits Competitive base salary with executive bonuses. Resort perks: employee ski pass, guest lodging discounts, gear discounts, possible equity in select organizations. Opportunity to influence both brand strategy and guest operations in a memorable mountain destination. Perks of Working Here:

Work & Play in the Mountains: Embrace the stunning Wasatch Mountains. Connect with fellow mountain enthusiasts. Benefits: Access to select Alterra Mountain Company Destinations. Free Solitude season pass for you and eligible dependents. Discounts on solitude lift tickets for friends and family. Discounts on food, rentals, retail, and lessons. Other Perks: Comprehensive medical, dental, vision, and life insurance for eligible employees Pro deals with outdoor brands. Generous 401(k) plan with company match. Free counseling service through Employee Assistance Program.