Job Requirements Sweetwater, the nation’s #1 online retailer of pro audio and musical instruments is seeking an experienced VP of Marketing to lead our marketing team to drive ongoing excellence and growth in retail and product marketing including all promotions, product marketing, and video and written content. An ideal candidate is experienced with a deep understanding of customer behavior and the design and implementation of successful retail marketing campaigns. In this role, you will also own Sweetwater’s content marketing strategy - from idea to delivery - and ensure our content meets business objectives, is on-brand / on-message, and continually optimized for search and user experience. Responsibilities: Lead the Sweetwater Product, Promo, Retail, and Content Marketing strategies You will turn strategy into action – developing and overseeing the execution of best-in-class sales driving retail marketing and content that drives awareness, affinity, and engagement, setting the bar for high standards and accountability Drive close collaboration with Merchandising and Sales team to drive momentum in execution of company wide sales and marketing plans Define & track content-specific metrics and make data-informed adjustments to optimize performance, enhance content discovery, and identify new content opportunities – reporting weekly on results You will work in close collaboration with our Director of Content to define, develop, implement the content marketing strategy, content calendars, and delivery of KPIs Work closely with Merchandising, Product Marketing, Performance Marketing, Brand, Influencer and Social Media teams to ensure alignment with content strategy and business objectives Prepare and present monthly content performance insights that holistically demonstrate the impact of our content, share video platform best practices, competitive analysis and make actionable recommendations on future content strategies Editorial requirements include: Deep SEO understanding, content categorization and structure, content development, distribution, and measurement

Qualifications: 7+ years experience driving successful content strategy or media production in a retail setting (Music Instruments preferred) Minimum of 5 years experience leading large creative and technical teams Bachelor's Degree (MBA preferred) in Marketing, Writing or Visual Communications Have a deep understanding of SEO, performance data and the algorithms behind the (video) platforms we work with – such as Facebook, Instagram and YouTube Video production knowledge/experience in a fast-paced corporate environment.Ideally, you will have an understanding of how a video production team work together (roles, responsibilities, etc.) CMS (WordPress), Workflow/Project Management software and Adobe Creative Cloud apps experience (Photoshop, Adobe Premiere) Excellent writing, editing and communication skills with an ability to present complex data to executive leadership and creative teams alike You must be an inspiring leader who can maximize team efficiency and also roll up your sleeves to get things done. We want “do-ers” as much as “thinkers.” You will ideally have a great passion for and understanding of pro audio gear & musical instruments

Sweetwater "Ideal" Team-Player WOWs The Customer – You possess a deep passion and desire for creating amazing customer & colleague experiences Gets Things Done – You have a great work ethic and move through tasks with a sense of urgency Obsesses over the Details – You are committed to paying attention to the details Drives Continuous Improvement – You are always focusing on effective and efficient work and ways to get better Develops the Future – You are committed to the pursuit of growing personally & professionally and have a focus on bringing your colleagues along in that journey

This is a full-time position that would require working on-site at our state-of-the art campus in Fort Wayne, IN .Full-time employees at Sweetwater are eligible for our benefits package including health, dental, vision, retirement benefits, paid time off (vacation and holidays), and much more!

Sweetwater’s culture is one that is built on the creation and celebration of music, which unifies people from all walks of life. Our individual differences make Sweetwater stronger as a company and a better place to work. Having a truly diverse workforce allows us the opportunity to collectively respect, learn and grow from each unique perspective and experience. We have welcomed thousands of employees and families who have joined the Sweetwater team from all over the nation and the world, and we welcome you, too, to find out why we consider a career at Sweetwater the full-time dream.

#J-18808-Ljbffr