The North America Monetization Product Strategy & Operations team helps ensure that the US advertisers (our clients) are inspired, excited and empowered to partner with us to build their brands and drive outcomes on the TikTok platform. We are the connective tissue between our clients, our sales people, and the product & engineering teams. We are responsible for building verticalized go-to market strategies & activating sales to scale adoption of TikTok's full suite of innovative advertising solutions. Are you passionate about identifying problems and building solutions that help clients grow their business? TikTok is seeking a Vertical Product Marketing Manager within the Retail vertical to join our North America Monetization Product Strategy & Operations team. This individual will focus on one Retail sub-vertical, and on garnering adoption for products & bundles that drive full-funnel revenue for TikTok. They will strategically put shape to ambitious, ambiguous projects that drive revenue and adoption, and be partners with Sales and Product leadership in executing the chosen sub-vertical's go-to-market strategies. They will support and be part of a best-in-class team that has in-depth understanding of the clients, can aggressively take our current product & solutions sets to market, identify future product opportunities and gaps, and influence senior leadership across TikTok. Responsibilities: - Plan, define and lead a Retail subvertical go-to-market strategy along with the key sales leadership - Inclusive of sales enablement, product positioning, partnering with XFN teams to drive full-funnel plans - Partner closely with Sales team to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development - Lead market understanding, opportunity assessment, competitive analysis, customer feedback and represent the vertical & market with Product Management and engineering - Demonstrate a strong understanding of the broader TikTok ecosystem and competitive landscape to develop strategic feedback and positioning.

Minimum Qualifications: - 5+ years of experience in direct sales, product marketing, strategy or product management with advertising technology products - 5+ years of significant experience in a specific industry vertical (either as a sales person, or a vertical product marketing manager, or another similar role) - Experience partnering with and influencing product teams and/or engineering to represent market requirements - Experience partnering with and influencing sales teams and developing go-to-market strategies Preferred Qualifications: - Full-funnel sales experience with a product lens and eye for technical details - Excellent organization and strong communication skills at all levels of seniority - Be revenue-driven and revenue-guided in all recommendations