Now that you’ve found the job description, what’s next? Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you. What will you do? As Vans’ Senior Manager of Retail Marketing for North America, you will play a pivotal role in evolving our consumer experience across our retail locations and formats. We are seeking a creative leader with extensive experience in Retail Marketing who will obsess consumer insights, understand shopping behaviors and journeys, develop strong relationships across store teams and mall properties, and enhance and elevate the DTC retail experience, while ensuring brand synergy and consistency across consumer touchpoints. This role requires a strong understanding of the retail landscape, consumer trends, and brand positioning as well as the ability to collaborate cross-functionally. Leading a team of retail marketing and experience professionals, you will immerse yourself in the business and constantly look for opportunities to evolve the way we tell our brand and product stories to fuel demand, via new and returning consumers. Let’s break down that day-in-the-life a bit more. Develop, drive, and own the DTC Retail Marketing vision and strategy for stores, brand, and all product categories to fuel business growth and brand equity across Vans’ Americas Owned & Operated Stores and Outlets.

Build, drive, and monitor Americas retail marketing plans and tools related to store openings, store re-fits, traffic driving initiatives, windows, and 4-wall marketing; from strategic planning to execution of key strategies/initiatives.

Lead, manage, and evolve the retail marketing organization by providing the team with clear vision, coaching, and motivation to support VF/Vans values and objectives.

Plan and manage Americas retail marketing budget to align with strategic priorities, while maximizing efficiency and return on investment.

Work closely with Brand Management, Visual Merchandising, Media, Digital Marketing, and Creative to ensure that campaigns, plans, and tools are aligned across all channels.

Partner with Global Retail Marketing lead and EMEA/APAC Retail brand teams to leverage knowledge and share best practices globally.

Collaborate with cross-functional leaders including Americas VP, Retail Operations and Senior Director, DTC Merchandising to deliver best-in-class consumer experience and achieve business goals.

What do you need to succeed? We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 10+ years of experience and professional achievements. The foundation skills you will need in this position are: Extensive experience in Retail Marketing is required. Strong strategic thinking, with the ability to develop and execute a comprehensive, integrated retail marketing strategy. Data-driven decision making: Utilize data insights and analytics to make informed decisions and optimizations regarding strategies, tactics, and engagement. Creativity and Inspiration: Passion for creativity, innovation, and problem-solving. Leads from a place of curiosity, continuous learning, and evolution. Exceptional written, verbal, visual communication, and presentation skills, with a high proficiency in Keynote and Microsoft Office. Demonstrated experience with navigating multiple stakeholders and gaining alignment at the executive level. Proven collaboration skills, with the ability to work effectively with cross-functional teams and external partners. Entrepreneurial attitude with demonstrated agility and adaptation to change in business needs or direction while staying organized and managing multiple projects/priorities. Proven ability to manage large, multi-million-dollar budgets and maintain efficient allocation of resources and cost-effectiveness of campaigns. Lead, mentor, and develop a team of marketing professionals, fostering a culture of collaboration, innovation, inclusivity, and accountability. Stay updated on market trends, competitor activities, and industry best practices to identify growth opportunities and maintain a competitive edge. Bachelor's degree or higher in Business, Marketing, Merchandising, or related field or equivalent combination of education and experience. Ability to travel 20-30% of the time. There are also a few skills that are not required but preferred. Experience in global sport, lifestyle, or outdoor brands preferred.

Large fleet, vertical retail, and store opening experience preferred.

What do we offer you? At Vans, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k). Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do. Now WE have a question for YOU. Are you in? Hiring Range: $138,240.00 USD - $172,800.00 USD annually Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process. Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.