Position Title: Student Assistant - Social Media Posting Number: STU344 VP Area: VP Student Affairs Division: Student Services Department: Career and Testing Center Location: Center for Career & Professional Development Student Supervisor: Haley Tyson Work Study Required?: Yes Job Duties: Job Description: The Lamar University Center for Career & Professional Development is looking for a creative Social Media Intern. This is an exciting opportunity to make a significant impact on the awareness of our services, career fairs and events.

Responsibilities: Work alongside the team to create a plan for social media strategies monthly Assist in the growth of the brand by raising awareness through various social media platforms Content creation such as images, writing, and graphics Be creative and use multiple social media features to attract followers and engagement Monitor postings to ensure the brand message is constant from the terminology used to images posted Attendance at career fairs and events to document the events via social media and create engagement with followers Aid in the daily aspects of promoting the businesses campaigns Interact with followers, students, and alumni by communicating and answering questions through the company’s social pages Assist in implementing plans to increase followers on popular social media websites such as Instagram, Tiktok, Twitter, and Facebook Help create content as dictated by the monthly editorial calendar to promote the department’s services, career fairs and events Post and manage social media photos and content Provide monthly analytics for all social media accounts Curate appropriate photos and captions for social media Organize and manage social media management system Track social media growth Research latest tools to promote social media engagement, growth, and effectiveness Collaborate with Social Media Student Coordinator/Intern to create training videos for departmental resources such as Handshake, Interview Prep, etc. Provide superior customer service to customers at all times May be required to support testing as needed Perform other duties as assigned

Minimum Qualifications: Pursuing a bachelor’s degree in business, marketing, graphic design, journalism, public relations, or related field Familiar with multi-social posting through programs such as Hootsuite Comfortable with working with Canva, Microsoft Office and Adobe Suites General knowledge of Search Engine Optimization and internet ranking for web content Entry level experience determining how to cater unique marketing campaigns to a unique audience Ability to work alongside a diverse group of employees and simultaneously work toward many company initiatives at once Entry level understanding of marketing strategy and how to use the concepts throughout various forms of outreach

Physical Requirements: May assist in career event setup and tear down, including employer loading/unloading zones. (Not lifting more than 20 pounds.) Work Hours: Shifts: Monday-Friday, 8:00-5:00; may need some early mornings (7 AM), Saturdays, and after hours events as needed Job Conditions: Indoor/office environment. Occasionally outdoors to assist with mail and events. EEO Statement: Lamar University is An Equal Opportunity Employer

Security Sensitive Statement: This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information.