Key Responsibilities:

American Girl Proprietary Retail ChannelExecuting annual retail marketing campaigns from briefing through creative review, execution and post-mortem measurement.Partner closely with cross-functional partners to execute channel specific plans across key consumer touchpoints including e-mail, social, website, paid media, influencers, PR, Catalog, Loyalty, etc.Execute the retail merchandising vision across all sub-brands, tentpoles, promotions and holidays. Brief creative team to develop merchandising aligned with vision including placement of appropriate signage, window displays, video monitors, audio assets (i.e. in-store music), etc.Develop special events and experiences that bring products and stories to life deepening brand engagement and driving depth of purchaseCreate innovative marketing campaigns grounded in robust data and present the recommendations to management.Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization, and content development.Lead and manage Retail Marketing budget American Girl Wholesale ChannelsManage existing wholesale customer accounts including customer pitching/presentations, omni channel retail marketing execution and media planningLead the set up of new wholesale accounts for the American Girl business and drive the day-to-day business needsIdentify additional wholesale opportunities to increase brand distribution and profitabilityKey liaison with Mattel’s wholesale Sales and ORM teams

What We’re Looking For: 8+ years of marketing experience (6+ with MBA) in multi-channel Retail or Consumer Products industry. Profession experience in Retail Marketing, Shopper Marketing or brand partnerships experience. Highly skilled in building and maintaining strong relationships across cross-functional teams and external partners Excellent written/verbal, time management and quantitative/analytical skills required. Ability to independently build compelling visual marketing presentations. Strong PowerPoint skills. KEY SKILLS AND COMPETENCIES Strategic Thinking: Exhibits creative and analytical thinking abilities with strong storytelling capabilities and an ability to connect the dots. An exceptional ability to communicate the overarching strategy with a consumer-first lens, in a voice that's strong, clear and focused. Strong business acumen. Ability to take conclusions from data and communicate and present those actionable insights to leadership and business executives. Delivers Impact: Above all, wants to deliver impact both as an individual and as a team. Comfortable taking ownership to drive discussions with cross-functional partners resulting in a consensus recommendation. A proven willingness to go the extra mile, to take on the things that need to be done and a positive attitude that rolls with changes. Highly Adaptable: Comfortable with ambiguity and changing priorities. A continuous learner that is ready to push the Marketing organization into new areas and challenge the status quo. Collaboration and Influence: High EQ. Excellent communication skills, the ability to compromise and the desire to work with skill sets across the entire organization. Will be expected to lead teams that include team members with more senior titles Executive Presence: Must also be able to clearly communicate with all levels within the organization and to influence, persuade and sell direction for marketing. *The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work: We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors: We collaborate:  Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower. We innovate:  At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking. We execute:  We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.