Please note, this position is located at Winter Park Resort in Winter Park, CO.
Year Round
Who We Are: At 67 miles away, Winter Park is the closest ski resort to Denver. With easy access to 765,000 acres of public land, Winter Park is home to endless adventures. Whether you are looking to have your first taste of a winter season or to build a long-term career, we have something for everyone.
Perks & Benefits:

• Free season pass to Winter Park and all Alterra Resorts
• Discounted friends & family tickets
• Medical, dental, vision, life, paid parental leave and more for eligible employees
• 401(k) plan with 100% company match - up to 4%
• Mental health resources for all employees
• Food & beverage and retail discounts
• Onsite employee childcare based on availability
• Discounted equipment rentals, pro-deals, and more

• Own and evolve the brand voice across all public-facing channels and marketing materials

• Create messaging frameworks, templates, and copy resources tailored to key audiences and platforms

• Lead copywriting for major campaigns and initiatives; manage freelance copywriters as needed

• Ensure all messaging aligns with the brand's positioning, tone, and marketing objectives

• Collaborate with the marketing team to develop and refine strategic messaging that drives revenue and increases resort visits, incorporating audience insights and cultural trends.

• Develop multi-channel messaging strategies for seasonal campaigns, products, and key resort offerings, ensuring consistency across all touchpoints.

• Partner with marketing managers to create integrated content and strategic messaging platforms that align with creative briefs and marketing objectives.

• Lead social media strategy across all key platforms (Facebook, Instagram, Twitter, TikTok, YouTube, Pinterest) for Winter Park Resort and Trestle Bike Park.

• Develop engaging content aligned with brand values and guidelines, promoting the Winter Park experience while balancing promotional and operational updates.

• Leverage social media and content strategies to drive revenue, increasing interest and conversions by boosting traffic and engagement through compelling content and targeted messaging.

• Oversee the creation and management of a content calendar to ensure consistent posting, alignment with marketing goals, and timely execution of campaigns across social and digital platforms.

• Coordinate closely with Operations teams and Public Relations Manager to share timely resort updates and integrate them with marketing messaging.

• Oversee community management across platforms, building engagement and strong relationships with highly passionate audiences. Ensure interactions reflect the brand's values and position, particularly when addressing potentially sensitive issues, while fostering ongoing engagement and loyalty.

• Collaborate with marketing and product teams to align content and messaging strategies with upcoming product launches, promotions, and seasonal offers.

• Develop and oversee execution of social media marketing strategies and promotional plans for seasonal campaigns, resort offerings, products, and initiatives, driving revenue growth and brand awareness. Measure and report on promotional plans performance, using data and insights to optimize strategies and demonstrate the impact on key business metrics.

• Partner with the PR team and marketing leadership to manage crisis communications on social media, ensuring timely, consistent, and brand-appropriate messaging during sensitive situations.

• Collaborate with the Visual Content Specialist to partner on select initiatives on the creation of compelling visual assets that align with the overall content strategy.

• Stay up-to-date with social media and content trends, emerging platforms, and digital marketing innovations. Experiment with new strategies to keep the resort's social media fresh, engaging, and competitive.

• Work with the Creative and Content Sr. Manager to select creative for paid media campaigns, offering insights on performance and industry trends.

• Manage the in-house paid social media budget and assist in the development of testing strategies with the Marketing Manager.

• Track and analyze social media and blog content performance, producing regular reports on KPIs, engagement metrics, and brand impact.

• Develop and lead the blog strategy to engage audiences, build brand affinity, and drive resort visits.

• Ensure blog content aligns with the brand and is tailored to target audiences.

• Collaborate with other marketing teams to maximize the reach of blog content across digital channels.

• Develop, coach, and lead the Social Media & Content Specialist, fostering their growth and performance.

• Collaborate with cross-functional teams to drive business objectives and align content with broader marketing strategies.

• Cultivate a team culture of innovation, collaboration, and accountability, driving ownership across the marketing team.

• Excellent written and verbal communication skills, with proven writing, editing, and proofreading capabilities.

• Strong attention to detail with the ability to craft multi-channel content that requires minimal editing.

• Deep understanding of brand identity and consistency, and the ability to adapt brand voice across various channels.

• A proactive, self-starter with the ability to work independently and drive creative solutions.

• Curious and analytical mindset with a knack for uncovering business challenges and delivering creative solutions.

• Proven ability to inspire and lead teams, creating a culture of growth, collaboration, and innovation.

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent combination of education and experience.

• 4+ years of experience in social media management, messaging, and marketing in a professional setting.

• Experience in hospitality, travel, or experiential brands preferred.

• Passion for outdoor activities and a strong connection to the mountain lifestyle is highly desirable.

• Able to lift, carry, or otherwise move and position a minimum of 40 pounds on an occasional basis.

• Manual dexterity to operate a computer and other common office equipment on a constant basis.

• Auditory and visual acuity to operate computers, phones, mobile devices and basic office equipment on a constant basis.

• Ability to work for extended periods of time sitting, bending, reaching, and speaking on a constant basis.

• Ability to work for extended periods of time standing, walking, kneeling, pushing and pulling on an occasional basis.

• Talking and hearing occur continuously in the process of communicating with guests, supervisors, and other employees.
<