Senior Marketing Manager, Global Channels and Experiences Get AI-powered advice on this job and more exclusive features.

Overview This role can be based in New York City or San Francisco. The work location is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

The Global Channels and Experiences team connects the global talent community to discuss what works. As a core component of this team, the LEAD Program Manager focuses on curating and connecting the LEAD community and ensuring the experiences and content developed for the LEAD community align to our business objectives. This position offers a unique opportunity to connect with leaders from the world’s biggest companies, gain insight into LinkedIn’s business, and build meaningful relationships with our leadership team.

Responsibilities

Develop Strategy for LEAD Fiscal Year Calendar

Work closely with Global Channels and Experiences teams to ensure Fiscal Year LEAD Calendar aligns to business objectives across target and top accounts

Align with Talent Connect Franchise and Executive Engagement Strategy, Content and Operations leads to ensure bandwidth and identify connectivity across other customer programs

Collaborate with Experiences/Operation lead on budget forecasting based on prospective calendar and activation types

Define activation types in alignment with key stakeholders

Support LEAD activations on-site as needed

Oversee LEAD Communications Strategy and Execution

Develop and manage overall customer communications timeline for in-person and virtual LEAD activations

Develop LEAD Communications messaging framework and ensure Content Lead and Operations team are aligned on final drafts

Develop and execute plan to streamline LEAD list management, nomination, vetting processes

Oversee management of LEAD Inbox

Develop LEAD at Talent Connect Strategy

Partner with Talent Connect Franchise Marketing Strategy lead and Audience Acquisition/Field Marketing teams to ensure alignment and clear roles across LEAD at Talent Connect allocation and invite process

Collaborate with Content and Activations/Operations leads to determine LEAD at Talent Connect Activation Plan across activation types and capacities

Collaborate with Experiences/Operations lead on LEAD at Talent Connect budget forecasting

Collaborate with Exec Engagement program strategy lead to ensure continuity and programming efficiencies

Support LEAD at Talent Connect on-site activations as determined with Talent Connect core workstream leads

Involve relevant stakeholders as needed to agency strategy work and ideation

Measurement & Reporting

Develop and manage LEAD measurement and reporting aligned to fiscal year plan

Align with Global Channels and Experiences partners on reporting cadence, channels and ownership; identify optimization opportunities

Provide ongoing recommendations to improve measurement and inform programming

Ensure survey and other reporting mechanics are in place

Qualifications Basic Qualifications:

BS/BA degree or equivalent experience

6+ years of experience in marketing, communications, executive engagement, or program management

Preferred Qualifications:

Experience designing content and conversations at the intersection of business priorities, industry trends, and customer interest

Experience in managing expectations, articulating changes, and maintaining flexibility under multiple demands

Leadership experience and cross-functional collaboration

Strong communication skills across dispersed stakeholders in a matrixed ecosystem

Experience with executive engagements across seniority levels, functions, and geographies

Experience with executive engagements or adjacent experience

Suggested Skills:

Program Management

Cross-functional Collaboration

Communication & Executive Presence

Event/Experiential Marketing

Customer-Centric Mindset

Compensation & Benefits LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $125,000 to $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and location. The total compensation package may include annual performance bonus, stock, benefits and/or other incentive plans. For more information, visit https://careers.linkedin.com/benefits.

Equal Opportunity & Accommodations LinkedIn is an equal opportunity employer and considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. We provide reasonable accommodations for job seekers with disabilities. If you need an accommodation, contact accommodations@linkedin.com.

Reasonable accommodations are defined as modifications to the application or hiring process to enable full participation. Examples include documents in alternate formats, interviews in accessible locations, service animals, and sign language interpreters.

For more information on pay transparency and related policies, visit the Pay Transparency Policy Statement and Global Data Privacy Notice links provided by LinkedIn.

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