Overview Senior Manager, Retail – Beverages & Merchandise at Crunch Fitness. Location: Dallas – Flexible/Hybrid. Reports to: Vice President, Innovation & Experience. Status: Exempt.

Your Impact As the Senior Manager of Retail – Beverages & Merchandise, you will spearhead strategy, category development, and operational execution for Crunch’s retail business. You will lead the beverage, accessory, and apparel categories across all club formats and channels—driving incremental revenue, brand affinity, and operational excellence.

This is a high-impact, cross-functional role within the Innovation & Experience team, perfect for a results-oriented leader who thrives at the intersection of merchandising, technology, and franchise operations.

Responsibilities

Develop and implement the overall retail category strategy across beverages, branded merchandise, and accessories aligned with Crunch’s brand and business goals.

Own the full product lifecycle—from sourcing and pricing, negotiation, SKU set-up to launch, sell-through, and markdown management.

Collaborate with product, technology, and operations teams to support unified commerce pilots and rollouts (BOPIS, ship-from-store, dynamic pricing).

Define and own the execution of retail planograms, merchandising standards, and club-level experience.

Category & Vendor Leadership

Build and manage high-performing vendor partnerships to deliver value and velocity across hydration, supplements, and Crunch-branded gear.

Partner with Legal and Finance on contracting, pricing terms, and promotional commitments.

Continuously analyze category performance, identify whitespace opportunities, and optimize assortment by region and channel.

Stakeholder Collaboration & Enablement

Work closely with Field Operations, Franchise Business Partners (FBPs), Marketing, Training, IT, and Supply Chain to ensure seamless retail readiness.

Educate and enable franchisees with onboarding materials, sell-through playbooks, and monthly insights.

Serve as the day-to-day liaison between club teams and vendors to maintain operational excellence and inventory integrity.

Analytics & Performance Optimization

Define and track KPIs including SKU velocity, attach rate, inventory health, shrink %, BOPIC adoption, and NPS.

Deliver monthly performance dashboards and insights to executive stakeholders.

Test and refine promotions, pricing, and planograms using A/B testing and data-driven decision-making.

What You’ll Need

Minimum of 3 years of experience in retail category management, merchandising, or omnichannel operations.

Proven success in launching and scaling beverage, CPG, or fitness/wellness categories across brick-and-mortar and digital.

Strong analytical acumen and comfort working with SKU-level and dashboard data.

Exceptional vendor management and negotiation skills.

Prior experience in franchise or multi-unit retail environments strongly preferred.

Passion for health, wellness, and fitness is a big plus.

Preferred Tools & Skills

Working knowledge of POS, MMS, PIM/OMS, and retail analytics systems (e.g., NetSuite, Shopify Plus, Manhattan OMS).

Familiarity with 3PL, ESLs, planogram tools, and BOPIC logistics workflows.

Benefits

Generous, flexible paid time off

401(k) plan with discretionary matching opportunities

Comprehensive medical, dental, and vision benefits – because your health matters

Health savings and flexible spending accounts

Basic life and AD&D insurance, plus short-term and long-term disability coverage

Employee Assistance Plan, which offers confidential counseling and support services whenever you need it.

Education assistance program

Free Crunch Gym Membership across all our clubs, nationwide

Milestone Anniversary Recognition program

EEO Statement Crunch believes that all persons are entitled to equal employment opportunity and does not discriminate against nor favor any applicant because of race, color, religion, sex, age, veteran status, disability, national origin or ancestry, sexual orientation, gender identity, gender expression, transgender status or any other basis protected by federal, state or local law or ordinance or regulation. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, and not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Crunch will make reasonable accommodations to known physical or mental limitations of an otherwise qualified applicant with a disability, unless the accommodation would impose an undue hardship on the operation of our business.

Flexible work from home options available.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Sales and Business Development

Industries

Wellness and Fitness Services

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