Senior Manager, Digital Product Marketing
66 Days Old
Senior Manager, Digital Product Marketing Join to apply for the Senior Manager, Digital Product Marketing role at FOX Tech .
Overview of the Company Fox Corporation produces and distributes content through leading brands such as FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations, and Tubi Media Group. We foster a diverse range of creators, emphasizing creative ideas, operational expertise, and strategic thinking.
Job Description We seek a Senior Manager – Digital Product Marketing with expertise in driving marketing and product features, MarTech capabilities, and improving digital marketing campaigns and customer experience. The role ensures our marketing technology investments are effective and aligned with our roadmap. It interfaces with marketing strategists, operations, and product/technology teams.
Responsibilities Develop and maintain marketing campaign capability roadmaps across digital channels and lifecycle campaigns.
Create business cases for new capabilities and secure approvals.
Develop project and product briefs to align stakeholders on functionality, customer experience, use cases, and business outcomes.
Manage implementation of enhancements and fixes, including risk mitigation and accountability.
Coordinate with marketing and cross-functional teams for effective rollouts and testing.
Monitor platform stability, identify issues, and communicate with stakeholders about status and fixes.
Maintain documentation on system capabilities, known issues, and configuration tradeoffs.
Develop and manage performance scorecards for systems.
Requirements Experience in marketing or IT/product roles developing requirements for MarTech applications.
Experience in user/customer experience documentation and workflows.
Project management experience, including using JIRA.
Experience with Agile development methodologies.
Experience with deep linking and related technologies.
Prior experience with Salesforce Marketing Cloud, Braze, Localytics, Airship, or Salesforce Mobile Studio.
Understanding of marketing and technology integration, use case development, and underlying tech.
Proven ability to develop and prioritize marketing requirements and manage delivery.
Strong analytical, creative, and problem-solving skills.
Attention to detail, ability to work under pressure, and logical thinking.
Excellent verbal and written communication skills.
Influence skills and ability to drive consensus.
Positive attitude and adaptability in fast-paced environments.
Nice to Have Experience in Digital Media and Entertainment.
Bachelor’s degree.
Learn more about Fox Tech at #foxtech.
We are an equal opportunity employer. The salary range is $106,000 - $180,500 annually, depending on location and experience, with benefits including bonuses, health insurance, 401(k), paid time off, and more.
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- Location:
- Los Angeles, CA, United States
- Category:
- Marketing & Media