Key responsibilities and tasks

Paid Media Draws on experience with paid media (paid social, paid search, display, video, ecommerce, etc.) to develop media plans that align to client objectives

Conducts audience and keyword research to implement effective multi-channel paid media campaigns

Optimizes campaign, audience, creative, budgets and bids across multiple channels to achieve campaign goals

Coordinates directly with vendors and platform reps

Coordinates with creative teams to develop ad copy and creative assets and iterate based on campaign performance

Identifies growth and scale opportunities in other paid media and digital marketing channels

Maintains accurate budget tracking, communicating potential under or overspends with senior account leaders

Keeps abreast of paid media trends, maintains relationships with vendor representatives, and proactively shares knowledge with the full team

Troubleshoots campaign problem areas, and suggests a course of action

Identify and track emerging trends and innovations in the paid media space to identify areas of opportunity

Reporting and Analysis

Develops reports on paid media activities to demonstrate campaign impact, and alignment to clients’ business objectives

Extracts performance insights from campaign data, identifying relevant trends and proactive recommendations for both internal and client teams

Communicates campaign performance internally, providing detailed updates on client progress to line manager and senior management team on request

Implementation of tracking parameters, such as UTMs

Client Management

Establishes and maintains strong relationships with clients, establishing self and TEAM LEWIS as an invaluable long-term partner for paid media and digital marketing services

Regularly offers recommendations to account team members regarding campaign performance, strategy and tactics

Exhibits a clear understanding of clients’ business, objectives, challenges and opportunities

Contributes and participates in client meetings, presenting paid media reporting and advising on daily activities

About you You are an ambitious paid media pro, who relishes in the opportunity to grow and share your craft. You have a proven track record of success in an agency or in-house position with experience in executing paid digital media campaigns, including paid social, paid search and/or display. Your approach is collaborative, creative and open-minded. You enjoy seeing campaigns progress from a nugget of an idea to clear ROI for the client. Curiosity drives you to keep a diligent eye on what’s coming next in the paid media space, and you fearlessly champion innovation with both internal and external stakeholders.

Additional Requirements

3+ years of relevant experience

Experience with paid social ad platforms, including LinkedIn Campaign Manager and Meta Business Manager, and Google Ads

Strong project management skills with an ability to plan and prioritize

Acute attention to detail, comfortable managing and analyzing campaign data

Self-motivated, ability to work autonomously

Ability to interact confidently with colleagues and clients

Excellent time management skills

Proven competency in managing a varied workload

Experience executing Amazon Ads and/or programmatic campaigns is a plus

Experience with reporting platforms including Adobe Analytics, Google Analytics, SuperMetrics etc. a plus

Benefits:

Competitive salary

Hybrid work environment

Generous PTO

Paid parental leave

Medical, dental, and vision benefits + life insurance (eligible day 1 of employment)

401k with employer match

Travel Programs

Free self-led industry courses via our Lewiversity platform

Up to $2k donation to a charity of your choice!