Join to apply for the Regional Marketing Manager role at Verano 2 weeks ago Be among the first 25 applicants Join to apply for the Regional Marketing Manager role at Verano Get AI-powered advice on this job and more exclusive features. Drive data-informed promotional strategy for specific markets to achieve Retail revenue goals, while maintaining flexibility to adapt to changes in market conditions Oversee and maintain program calendars, and configure and manage discounts across multiple POS systems to ensure accuracy and compliance with business objectives Within E-Commerce platform, build and maintain promotions and associated online menus to drive customer redemption Develop and execute marketing plans with objectives, strategies, and tactics to support market growth targets driven by analytical insights Develop strategies and action plans for Retail Marketing including promotional events, partner collaborations and community outreach initiatives Work cross- functionally with Retail, Commercialization, and Operations to deliver best-in-class marketing to launch and support product roadmaps Maintain deep knowledge of the consumer, markets, competitors and trends to develop data-driven plans to capitalize on opportunities Responsible for adhering to marketing budget KPIs will be measured primarily by the success of patient/customer growth, meeting revenue targets, expanding patient/customer product mix portfolio Collaborate on other marketing projects such as seasonal campaigns or efforts to gather customer insights and feedback Other duties as assigned, contributing to our overall marketing objectives

Essential Duties And Responsibilities

Drive data-informed promotional strategy for specific markets to achieve Retail revenue goals, while maintaining flexibility to adapt to changes in market conditions Oversee and maintain program calendars, and configure and manage discounts across multiple POS systems to ensure accuracy and compliance with business objectives Within E-Commerce platform, build and maintain promotions and associated online menus to drive customer redemption Develop and execute marketing plans with objectives, strategies, and tactics to support market growth targets driven by analytical insights Develop strategies and action plans for Retail Marketing including promotional events, partner collaborations and community outreach initiatives Work cross- functionally with Retail, Commercialization, and Operations to deliver best-in-class marketing to launch and support product roadmaps Maintain deep knowledge of the consumer, markets, competitors and trends to develop data-driven plans to capitalize on opportunities Responsible for adhering to marketing budget KPIs will be measured primarily by the success of patient/customer growth, meeting revenue targets, expanding patient/customer product mix portfolio Collaborate on other marketing projects such as seasonal campaigns or efforts to gather customer insights and feedback Other duties as assigned, contributing to our overall marketing objectives

Minimum Qualifications

Bachelor's degree required 5+ years working in Marketing with a focus on promotional strategy and execution Strategic mind-set, with experience in developing business strategies in complex and dynamic business environments 3+ years in consumer-packaged goods marketing, digital marketing, or retail marketing preferred Experience leading a team in a matrixed organization Experience contributing to the retail planning process Excellent project management skills Strong customer focus and relationship orientation Exceptional written and verbal communication skills Regional and national travel required

Preferred Qualifications

Comfortable with analytics and strong business acumen Strong understanding of retail marketing Ability to pivot priorities quickly and effectively as needed Experience developing all aspects of marketing eco-system Proven mastery of product launch protocol Experience with media buying and budget management Comfortable with analytics and strong business acumen Strong understanding of retail marketing Ability to pivot priorities quickly and effectively as needed Experience developing all aspects of marketing eco-system Proven mastery of product launch protocol Experience with media buying and budget management Results-driver, with flexible demeanor with willingness to advance multiple discussions and workstreams in parallel

About Verano

Verano Holdings Corp. (Cboe CA: VRNO) (OTCQX: VRNOF), one of the U.S. cannabis industry’s leading companies based on historical revenue, geographic scope and brand performance, is a vertically integrated, multi-state operator embracing a mission of saying Yes to plant progress and the bold exploration of cannabis. Verano provides a superior cannabis shopping experience in medical and adult use markets under the Zen Leaf and MÜV dispensary banners, including Cabbage Club, an innovative annual membership program offering exclusive benefits for cannabis consumers. Verano produces a comprehensive suite of high-quality, regulated cannabis products sold under its diverse portfolio of trusted consumer brands including Verano, (the) Essence, MÜV, Savvy, BITS, Encore, and Avexia. Verano’s active operations span 14 U.S. states, comprised of 15 production facilities with over 1.1 million square feet of cultivation capacity. Learn more at www.verano.com . Seniority level Seniority level Associate Employment type Employment type Full-time Job function Job function Marketing and Sales Referrals increase your chances of interviewing at Verano by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Child care support Get notified when a new job is posted. Sign in to set job alerts for “Regional Marketing Manager” roles. Chicago, IL $136,000.00-$231,300.00 2 weeks ago Director, Global Head of Brand Marketing - Facebook Chicago, IL $227,000.00-$296,000.00 1 day ago Director of Marketing - Food Distributor Greater Chicago Area $140,000.00-$160,000.00 1 week ago Senior Brand Manager, Away From Home Global Innovation Associate Director Brand Marketing, US Pasta Director of Sales & Marketing (New York) Chicago, IL $296,000.00-$356,000.00 5 days ago Director of Growth Marketing, Direct-to-Consumer Chicago, IL $100,000.00-$120,000.00 1 month ago Chicago, IL $170,000.00-$180,000.00 2 hours ago Director of Brand Marketing Specialty Products Chicago, IL $190,000.00-$230,000.00 3 weeks ago Director of Creative Marketing & Content Oak Brook, IL $150,000.00-$150,000.00 1 month ago Digital Marketing Director - Innovative Hospitality Group Chicago, IL $100,000.00-$125,000.00 1 week ago Director of Marketing and Communications Evanston, IL $85,000.00-$100,000.00 5 days ago Chicago, IL $100,171.61-$175,761.84 5 days ago Director of Marketing and Communications Chicago, IL $90,000.00-$135,000.00 1 week ago Director of Marketing, Beauty/E-Commerce (Contract to Hire) Director, Brand Marketing Specialty Products Senior Marketing Manager, PR and Thought Leadership Glenview, IL $119,929.00-$209,876.00 6 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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