Retail Channel Marketing Manager, Mid-Level
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Job Summary:
Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California, focused on reinventing home décor. They are seeking a Retail Channel Marketing Manager to develop and execute marketing strategies for launching Ruggable products at major retailers, ensuring a compelling brand presence both in-store and online.
Responsibilities:
• Develop and execute retail channel marketing strategies for launching Ruggable at partners such as Target, Lowe’s, Macy’s, and other national and lifestyle retailers
• Pilot and test new in-store formats and campaigns, using performance data to optimize future executions
• Oversee the design, production, and rollout of in-store displays, endcaps, and merchandising tailored to home decor shoppers and each retailer’s environment
• Manage and optimize Ruggable’s brand and product presence on retailer.com platforms, ensuring content is visually compelling, on-brand, and conversion-focused
• Collaborate with retail buyers, merchandising, and marketing teams to plan and execute impactful launch campaigns, promotions, and co-branded initiatives
• Own the Channel Marketing budget, ensuring efficient spend allocation across campaigns, materials, and retailer programs.
• Partner with internal teams (sales, creative, operations) to deliver all launch assets on time and to spec
• Lead cross-functional project timelines for all retail launches, ensuring seamless coordination across internal and external stakeholders
• Analyze and report on the performance of retail channel marketing initiatives, using insights to refine future launches and maximize impact
• Stay ahead of trends in home decor and retail, adapting strategies to position Ruggable competitively in a dynamic market
• Build and nurture strong relationships with retail partners, serving as the primary contact for all marketing-related activities
Qualifications:
Required:
• 5+ years of experience in channel marketing, retail marketing, or brand activation, ideally with a background in home decor, furnishings, or lifestyle consumer brands
• Proven experience launching and growing brands at major national retailers such as Target, Lowe’s, Macy’s, or similar partners
• Deep understanding of in-store merchandising, visual displays, and digital content management for retailer.com pages
• Ability to tailor marketing and merchandising strategies to fit a variety of retail formats and shopper profiles
• Strong project management skills—organized, detail-oriented, and able to juggle multiple launches and deadlines
• Excellent communicator and relationship builder, able to work cross-functionally and influence both internal teams and external partners
• Bachelor’s degree in Marketing, Business, or a related field
Preferred:
• Familiarity with planogramming, visual merchandising, or retail analytics tools
• Track record of bringing new brands or product lines to market across multiple retailer types
Company:
Ruggable leverages its patented technology to design and manufacture machine-washable rugs. Founded in 2010, the company is headquartered in Gardena, California, USA, with a team of 201-500 employees. The company is currently Growth Stage.
Seniority level Seniority level Not Applicable
Employment type Employment type Full-time
Job function Job function Marketing
Industries Software Development
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Inferred from the description for this job Medical insurance
Vision insurance
401(k)
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- Location:
- Los Angeles, CA, United States
- Salary:
- $60,000 - $80,000
- Category:
- Marketing & Media