Essential Duties and Responsibilities Develop and execute marketing plans with objectives, strategies, and tactics to support market growth targets driven by analytical insights Merchandise and optimize ecommerce menus at a store level to increase online conversions and drive traffic to our physical stores Create, manage, and execute promotion and discount strategies by market Use analytics to make business decisions Develop strategies and action plans for retail marketing including promotional events, partner collaborations and community outreach initiatives Find efficiencies across a complex and dynamic marketing stack to improve overall customer experience Desire to own projects and exceed expectations, with ability to find solutions and deliver results within a rapidly changing, entrepreneurial culture Work cross functionally with retail, commercialization, and operations to deliver best in class marketing to launch and support product roadmaps Develop strong retail marketing plans that support state revenue targets while maintaining flexibility to adapt to changes in market conditions Maintain working knowledge of the consumer, markets, and trends to glean insights and develop data-driven plans to capitalize on opportunities Responsible for adhering to marketing budget KPIs will be measured primarily by the success of patient/customer growth, meeting revenue targets, expanding patient/customer product mix portfolio Perform other duties as assigned by leadership. Minimum Qualifications Bachelor's degree required 5+ years working in Marketing with a focus on execution, product introduction and commercialization, cross channel media strategy and execution Strategic mind-set, with experience in developing business strategies in complex and dynamic business environments 3+ years in consumer-packaged goods marketing, digital marketing, or retail marketing preferred Experience contributing to the retail and marketing planning process in a matrixed organization Excellent project management skills Strong customer focus and relationship orientation Exceptional written and verbal communication skills Regional and national travel required Preferred Qualifications Comfort with analytics and strong business acumen Strong understanding of retail marketing and ecommerce Ability to pivot priorities quickly and effectively as needed Experience developing all aspects of marketing eco-system Proven mastery of product launch protocol Results-driver, with flexible demeanor with willingness to advance multiple discussions and workstreams in parallel

Compensation Data What We Offer: Verano Base Pay Range $79,500 - $90,000 Actual pay is based on experience, qualifications, and location of the role. Roles may be eligible for annual bonus program based on individual and company performance.

Benefits: Medical, dental, and vision insurance 401(k) matching Paid holidays Paid time off Product discounts