Product Marketing Manager (Innovation) Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone's favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We're not only the largest Mexican-inspired quick service brand (QSR) in the world, we're also part of the biggest restaurant group in the world: Yum! Brands. Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn't been done before we will continue to be inclusive, bold, challenge the status quo and push industry boundaries. We're a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we're at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Ms. At Taco Bell, we're Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. About the Job: The Product Marketing Manager, Innovation plays a key role in shaping Taco Bell's future food story, bringing bold, culture-moving ideas to life through a dynamic product innovation pipeline. In this role, you'll partner with internal and external cross-functional teams to dream big, take creative swings, and launch products that keep our brand at the center of cultural conversation. You'll help redefine what it means to Live Ms today by turning insights into crave-worthy menu items and experiences that excite our fans and drive the business forward. The ideal candidate is strategic, creative, and analytical, with the ability to inspire both creative and executional teams, execute with excellence, and adapt in a fast-paced environment. You're as comfortable crafting a distinctive point of view as you are measuring results, optimizing performance, and ensuring each LTO delivers maximum impact. The Day-to-Day: Lead pipeline development, unlocking new category entry points, identifying whitespace opportunities, and driving future growth for the business. Execute strong lineup of test launches and national launches within 10 windowed experience year. Analyze competitive food and beverage landscape, identify new & emerging food trends and translate consumer insights into new menu innovation opportunities. Collaborate with cross-functional partners to test & validate new product concepts, including Consumer Insights, Food Innovation, Operations, Finance, Digital, Brand & Supply Chain. Partner with Brand, Creative and Advertising teams on creative comms, promotions, and tactics; Food Innovation, Operations and Finance on commercialization viability, forecasting, and overall go to market strategy. Translate brand, business & marketing strategies into pipeline-specific objectives Provide onboarding, ongoing training and effective coaching to Direct Report(s) Is This You? BA or BS Degree; MBA preferred. Minimum 8+ years of relevant experience including 3-5 years on well-establish CPG product or in QSR/Restaurant industry preferred. 2+ Years in a management/leadership role Demonstrated leadership, project management, and planning skills Experience developing and tracking Marketing KPIs Positive, can-do attitude and collaborative leadership style. Genuine passion for food and customer experience. Strong analytical and creative problem-solving skills. Strong project management, presentation, and interpersonal/influencing skills Competencies & characteristics needed: Strategic and creative thinker and storyteller An inspiring and collaborative leader with the ability to influence Highly flexible, change lover Loves problem solving and solutioning to drive results Priority setter Self-motivated with a strong drive for results and intellectual curiosity Dreamer who executes Work-Hard, Play-Hard: Hybrid work schedule and year-round flex day Friday Onsite childcare through Bright Horizons Onsite dining center and game room (yes, there is a Taco Bell inside the building) Onsite dry cleaning, laundry services, carwash, Onsite gym with fitness classes and personal trainer sessions Up to 4 weeks of vacation per year plus holidays and time off for volunteering Generous parental leave for all new parents and adoption assistance program 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting Comprehensive medical & dental including prescription drug benefits and 100% preventive care Discounts, free food, swag and honestly, too many good benefits to name Salary Range: $134,500 to $150,000 annually + bonus eligibility + equity (if applicable) + benefits The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors. At Taco Bell, we Live Ms and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.