Performance & Retail Marketing Manager Duration: 9 months Location: New York City (Hybrid, T/W/TH) Compensation: $80/Hour

The Sage Group’s client is looking for a highly motivated Performance & Retail Marketing Manager in New York City. This person will be crucial in shaping their brand presence and driving customer engagement within their first-party physical retail stores.

You will be the primary owner of several key pillars that drive store traffic and customer experience: managing paid media performance, executing compelling in-store programming, and overseeing our global branded merchandise program. This role requires a blend of strategic marketing expertise, sharp execution, and cross-functional leadership to ensure all efforts align with core business strategies and maximize ROI.

The ideal candidate is an organized, detail-oriented professional with proven experience in retail marketing who can manage complex projects from concept to completion in a fast-paced, deadline-driven environment.

Responsibilities Performance Marketing : Execute and optimize global paid media campaigns across various channels, with a deep understanding of paid media tactics to drive traffic and sales. Hyperlocal & In-Store Programming : Support the execution of impactful in-store events and hyperlocal campaigns, from workshops to product launches, to build brand awareness and community engagement. Branded Merchandise Program : Provide strong program management for our global branded merchandise initiatives, from implementation to execution, ensuring alignment with brand goals and contributing to sales growth. Digital Asset Management : Manage and maintain all digital content for our retail stores, ensuring internal and external web assets (including photography and copy) are accurate, up-to-date, and aligned with our brand guidelines. This includes working with community, mall, and landlord sites. Cross-Functional Collaboration : Partner with our internal Marketing and Store Operations teams, as well as external agencies, to align all marketing efforts with core business strategies.

Minimum Qualifications : Bachelor's degree or 5 years of relevant experience. 5 years of experience in retail marketing, channel marketing, or client-facing roles. Proven ability to manage complex projects from concept to completion. Excellent communication skills and strong attention to detail. Exceptional program management and organizational skills. Ability to thrive in a fast-paced, deadline-driven environment.

Preferred Qualifications : Experience with performance marketing and paid media tactics. Demonstrated thought-leadership and strong relationship management with senior stakeholders and external agencies. Experience managing digital assets and content for internal and external partners. Strong analytical skills with a focus on data-driven decision-making.