Location: Preferred Austin, TX (w/hybrid work schedule) Reports to: Sr. Manager, Creative Strategy Made In is looking for a curious, collaborative, and creatively-minded Creative Strategy Coordinator to support our growing Performance Marketing team. In this role, you’ll help power the performance creative process—from identifying trends to concepting ideas and analyzing results. Working closely with the Sr. Manager, Creative Strategy, you'll contribute to the production of best-in-class ads that drive results across Meta, YouTube, TikTok, and beyond. This is a great opportunity for someone with a passion for marketing, a sharp creative eye, and a strong interest in how creativity and performance intersect. You’ll work cross-functionally with Creative, Influencer, BI, and Paid Media teams, and play a key role in shaping content that drives sales. Key Responsibilities Support the development of creative strategies for performance marketing campaigns across Meta, TikTok, YouTube, Pinterest, AppLovin, CTV, and more. Write clear, actionable creative briefs for static and video ads, tailored to each platform’s best practices. Contribute to content creation by editing short-form video, generating concepts, and supporting in-studio production days in Austin. Source, vet, and onboard high-quality UGC creators, managing the process from outreach to recruitment. QA creative assets to ensure brand, platform, and performance alignment. Analyze creative performance data to identify trends and inform testing strategies. Collaborate with the creative team to brainstorm and develop compelling ideas, hooks, and formats. Maintain a structured creative testing roadmap, tracking iterations, results, and insights. Ensure all creative execution aligns with strategic goals outlined in briefs. Stay current on emerging trends in digital advertising, social media, and consumer behavior. Organize and maintain creative assets, documentation, and reports for easy team access. What We’re Looking For 2-3 years of experience in a creative strategy, performance marketing, or content-focused role (internship or agency experience welcome) Strong interest in creative performance marketing and understanding what drives engagement and conversions. Familiarity with major ad platforms like Meta, TikTok, and YouTube, and an eagerness to learn the nuances of each. Analytical mindset—you enjoy digging into performance data to spot trends and learn what works. Proactive communicator who’s organized, collaborative, and comfortable working cross-functionally. A self-starter who thrives in fast-paced, startup environments. Awareness of cultural and content trends across platforms. Strong project management and tracking skills Bonus Skills Experience in content creation (video editing, design, or UGC coordination) Experience with Adobe Creative Suite, CapCut, or other creative software Experience with creative analytics tools or performance dashboards (e.g., Looker, Google Data Studio, etc.) Interest in the kitchen, food, or culinary space Apply if You’re Excited To... Learn how data and creativity combine to make effective ads. Contribute to visible campaigns across multiple platforms. Be part of a dynamic, collaborative, and fast-moving team. Benefits We Offer Competitive salary, stock options, 401k, healthcare benefits (including fertility and family-building care, mental health therapy, teladoc virtual health access along with HSA and FSA plans) and free and discounted cookware A people-centric workplace with flexible time off A vibrant, lively office space in the heart of South Austin which includes our onsite studio kitchen Made In is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Made In makes hiring decisions based solely on qualifications, merit, and business needs at the time.

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