Head of Field Marketing, Retail and Consumer

9 Days Old

Head of Field Marketing, Retail & Consumer About Cognizant Corporate Cognizant Corporate is a global community united by a shared purpose: to make a meaningful impact. We are committed to excellence and driven by outcomes that matter. Collaboration is at the heart of how we work, and our forward-thinking mindset fuels continuous learning, innovation, and growth.
At Cognizant, careers transcend titles. We empower our people to think strategically, inspire others, and lead with purpose – always guided by our core values. Join us in shaping future of business. Could you be the one to make a difference?
Cognizant is seeking a strategic and results-driven Head of Field Marketing to lead integrated marketing efforts for our Retail & Consumer business across North America. This role is critical in shaping and executing high-impact marketing programs that drive demand, accelerate pipeline growth, and elevate Cognizant’s brand presence in the market.
The ideal candidate will bring deep expertise in enterprise marketing within the Retail and CPG sectors, a strong command of field engagement strategies, and a passion for leveraging data, technology, and emerging trends, especially AI, to deliver measurable business outcomes. This role requires a balance of strategic leadership and hands-on execution, with a focus on cross-functional collaboration, team development, and customer-centric innovation.
Strategic Planning & Execution
Develop and execute integrated B2B marketing plans aligned with sales goals and vertical priorities
Own budget, performance tracking, and ROI analysis across campaigns and programs
Lead and mentor a team of field marketers while fostering a culture of innovation, collaboration, and accountability
Content & Campaigns
Build content strategies tailored to Retail & CPG audiences—thought leadership, case studies, solution briefs, and digital assets
Optimize content across channels: events, email, web, and social
Leverage tools like Pardot, 6sense, and Salesforce to drive ABM and nurture programs
Event Marketing
Lead planning and execution of key industry events such as NRF, executive roundtables, customer forums, and partner activations
Ensure events align with brand and business goals, analyze event performance and apply insights to future strategy
Field Alignment & Collaboration
Partner with sales to identify growth opportunities and deliver localized campaigns
Collaborate with global marketing, product, and customer success teams to ensure message consistency
Act as the voice of the field, sharing insights to shape broader marketing initiatives
Performance Optimization
Monitor campaign and event metrics to improve conversion and engagement
Report on KPIs including lead generation, pipeline contribution, and sales enablement
Qualifications
10+ years of B2B marketing experience, with expertise in field marketing, content strategy, and event execution
5+ years in enterprise marketing within the Retail & CPG sectors
Experience leading high-performing teams and managing cross-functional initiatives
Proficiency with ABM platforms (e.g., 6sense), CRM (Salesforce), and marketing automation (Pardot, Marketo, Eloqua)
Strong communication, stakeholder management, and analytical skills
Curiosity and foundational understanding of AI and its role in marketing innovation
Ability to thrive in a fast-paced, matrixed environment
Work model We strive to provide flexibility wherever possible. Based on this role’s business requirements, this is a remote position open to qualified applicants in the United States. Regardless of your working arrangement, we are here to support a healthy work-life balance though our various wellbeing programs.
Salary and Other Compensation Applications will be accepted until September 28, 2025.
The annual salary for this position is between $155,000 - $180,000, depending on experience and other qualifications of the successful candidate.
This position is also eligible for Cognizant’s discretionary annual incentive program, based on performance and subject to the terms of Cognizant’s applicable plans.
Benefits Cognizant offers the following benefits for this position, subject to applicable eligibility requirements:
Medical/Dental/Vision/Life Insurance
Paid holidays plus Paid Time Off
401(k) plan and contributions
Long-term/Short-term Disability
Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
#J-18808-Ljbffr
Apply
Location:
Cincinnati, OH, United States
Job Type:
FullTime
Category:
Marketing & Media

We found some similar jobs based on your search