Fashion Senior Retail Marketing Manager
New Yesterday
To define retail event strategy and annual event roadmap, aligning with retail one-boutique-one-story strategy & objective. To build strong partnership with retail team & fashion partners by providing the best-in-class experience for our clients by typology through various retail events & projects, as well as to convert/ support boutique business;To orchestrate & coordinate retail event plan based on the strategy and business context. Aligning with distribution evolution by key moments, new doors opening, boutique upgrade, boutique expansion and ephemeral/temp projects to ensure maximum business impact, elevate client experience by typology, as well as building long-term client relationship with our fashion luxury positioning;**Key Responsibilities:**### what you can bring to the team* Strong collaboration with Global event team in the process of briefing, formulation, implementation as well as post-mortem and feedback;* Lead the team on retail events orchestration, tight collaboration with VM, merchandising, retail, CEM, training and SEM teams to onboard and coordinate with all stakeholders;* Lead/Supervise team to work with external agency for implementation excellence, as well as to ensure the cost optimization.* Lead and execute the marketing plan and liaise with all stakeholders, including Boutique development, Communications, Client, VM, Merchandising, Retail, SEM, FBP retail marketing, WFJ marketing, to structure a thorough plan aligning with business objective and provide relevant client communication and experience;* With a project management mode, to orchestrate and push for progress towards deadlines;* Strong collaboration with Global event team.* To define the project scope and briefing.
Frame the key measurement and structure the planning according to objectives and needs, as well as post-mortem reports after;* Act as the overall project coordinator, to participate in taskforces with various global/local teams, closely work with Comm pillar in change and Corp event team;* Lead all relay activities in or out of boutiques with all stakeholders including VM, Merch, retail, training, CEM, SE teams, to orchestrate and ensure qualitative deliveries.**Leadership and Empowerment of a team towards high-potential talents:****Vendor Management*** Seek and maintain the relationship with new/best vendors in the market in different aspects (Catering, Production, Hospitality, etc.);* Ensure the cost efficiency is always to the company standards, while maintain
ultimate image deliveries in cooperation with internal expertise (IP/ VM/ Legal).**Market event insights and intelligence of competitors*** Key competitor event intelligence / monitoring (Hermes, LV, Dior);* Event highlights & insights;* Key competitor report.**Landlord Collaboration:**In-depth cooperation to communicate and maximize marketing resources, includingTrade display/ Event and activities/ Traffic and recruitment collaboration* To carry out annual and quarterly plan by exchange and lead the conversation among internal and external stakeholders, including Fashion retail, VM, Client strategy, cross-divisions;* To ensure high quality execution for landlord activities or trade display, aligning with brand image standards;* Proactively communicate and collaborate with RM/HOB, to define new opportunities and make proposal accordingly;* Set relevant KPI and follow-up to ensure optimization as well as results delivery, as well as to share reports.**Opening/Re-opening projects orchestration**Opening/Re-opening* Partner with boutique development team and liaise with all stakeholders, including Communications, Client, VM, Merchandising, Retail, SEM, FBP retail marketing, WFJ marketing, to structure a thorough plan aligning with business objective;* With a project management mode, to orchestrate and push for progress towards deadlines;* Efficient communication with Paris retail support team on project progress and asset request, following on the deliveries;* To further carry out the plan not only during opening phase but also in mid-term.**Required Competencies*** Project Management, empowerment, and team management* Strategic thinking, annovative thinking & agility* Preferred experience in Retail/ Client experience/Marketing/Luxury* +10 years’ experience in retail marketing role* proactive and self-driver* Strong communication & inter-personal skills* Project management* Analytics and logical thinking Leadership* Listening & Openness & organized* Strong logical and numerical ability* Solution oriented, multitasking & forward thinking* Connecting dots* Accountability* Cultivate and develop team managers/supervisor with strong capabilities;* Form a culture of learning, listening, and sharing, cultivating positive team spirit;* Strong influence among other teams and all stakeholders to ensure smooth project management and client experience protected;* Continuously grow team capability and drive to the next level.Exceptional creation and client experience
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- Location:
- Iowa
- Job Type:
- FullTime