Developing strategies In partnership with the Director, create and implement retail marketing strategies to increase online sales (pureplay, multi-channel & others). This may include research, analyzing customer data, and identifying trends and opportunities, as well as the competitive landscape. Partner with key distributors to expand existing relationships and determine best allocation of MDF spent through multi-channel advertising. Managing campaigns Oversee and optimize advertising campaigns across various eRetailer partners; including but not limited to CRM, Social, SEO, etc. Lead performance analytics to determine success (ROI/ROAS) and share out KPIs to corresponding stakeholders. Manage finance request submissions for MDF payment as well as campaign funding requests. Eloquently elaborate on QBRs when applicable and influence leadership when necessary Collaborate cross functionally, but also have the ability to work independently. Managing content Partner with graphics lead to create, update, and monitor product content on ecommerce websites for consistency. This may also include developing content calendars and overseeing website uploads (site audits) and landing page development as well as A+ product pages and enhanced PDPs alongside proper engagement analytics. Skills Required Negotiations Analytical mindset Cross functional collaboration Mentoring/Coaching, Training SEO Management and content optimization Budget Management Campaign launch and performance proficiency A/B Testing and Conversion Rate Optimization UX/UI Improvement Email Marketing Product Listing and Description Creation Minimum & Desired Requirements: Bachelor’s Degree from an accredited College or University. MBA preferred but not required. 7+ years of applicable experience in online Sales, Marketing or Business Development. Strong collaboration skills at all levels within an organization Demonstrates entrepreneurial spirit and passion for strong data analytics Has 5+ years experience working with retailers to develop joint business plans Animal Health/Life Science or Pharmaceuticals industry experience desired but not required