ABOUT THE COMPANY

Our vision is to inspire well-being of mind, body and spirit through the simple art of tea. Through authenticity, creativity, and commitment to people and planet, we bring you the purest, best-tasting organic tea.

Oakland, CA based Numi Organic Tea is a purveyor of premium quality organic, non-GMO and Fair Trade Certified teas and herbal teasans. Numi blends its organic leaf teas with only real herbs, fruits, flowers and spices—not unnecessary “natural” flavorings or perfumes. All Numi products are packaged in recycled-content containers and non-GMO verified biodegradable bags and are available in retail outlets in more than 50 countries worldwide, including the U.S., Canada, the UK, Denmark, the Netherlands and online at NumiTea.com.  An award-winning social enterprise and founding B Corporation member, Numi supports community development projects worldwide.

ABOUT THE POSITION

This individual provides leadership and strategy for the Numi Sales Department to maximize revenue growth and profitability in the western region.  This position is responsible for retail class of trade including Natural, Grocery, Mass market, Specialty and Convenience.  This individual is a hands-on, results-focused leader with proven track record of driving growth across multiple retail opportunities.

ABOUT YOU

Extensive Consumer Packaged Goods experience and proven sales track record in the natural food industry; experience in beverage category is a plus.

Sales management experience both managing people and top to top relationships with large customers and prospective customers.

Extensive retail sales experience required.

A strong understanding of product marketing and track record partnering with Marketing to drive results.

Hands-on experience budgeting/ forecasting.

Strong analytical abilities and track record engaging in ROI analysis.

Promotional planning experience.

Able to work in a fast-paced, flexible small company team environment.

Friendly and well-organized; management level, yet still maintains a hands-on approach with strong analytical skills.

Capable of extensive travel.

A creative, thoughtful, forward thinking leader who is also practical and results-driven.

An entrepreneurial, hands-on leader who leads by example.An individual who thinks outside of the box, works well in a fluid environment, and possesses the keen ability to organize and implement new processes and procedures.

A bright analytical problem solver with a bias towards action and the ability to think on a tactical and strategic level.

A passionate brand ambassador who can inspire an organization around a common mission and a set of values.

An individual with the ability to resolve conflict and inspire a team with a bias toward action.

An organized individual who is a good listener and excellent communicator.

Bachelor’s degree

MBA preferred

RESPONSIBILITIES

Sales

Provide strong leadership, strategically managing Retail sales teams (brokers) to ensure maximum results.

Manage top to top relationships with brokers, distributors, and large customers/prospective customers.

Participate in important sales/broker calls and build relationships with retail customers, brokers & distributors

Establish broker monthly/quarterly sales reports, with financial metrics and void fills, customer expectations along with new business opportunities per region.

Set stretch goals with brokers and sales team to further expand product sales and grow beyond budget

Expand business with new customers/distributors to grow the business and brand

Work with brokers and sales team with proper tools to help drive revenue targets

Set up internal quarterly promotions with Marketing and sales team to drive incremental sales opportunities

Build excitement with brokers and distributors, create goals to drive each individual to excellence

Follow up with tradeshows, managing the leads, expectations of sales team, and helping team close the leads after each tradeshow

Collaborate with Marketing and others in sales to execute 4P fundamentals (product, pricing, promotion, presentation). Partner on key account presentations, competitive research, selling tools, and tradeshow execution.

Partner with Marketing and others in sales teams to identify, develop, lead and deploy business plans for customer key accounts. Generate new top-tier key accounts, open new selling and distribution channels as opportunities arise.

Actively market and sell Numi to large potential customers. Develop and maintain effective relationships with major and future high potential customers.

Create effective sales programs, targeted customer lists, and broker/distributor relationships. Train broker agency/reps on Numi product portfolio, points of difference and purpose work.

Execute with excellence; Marketing, Communications and Go-to-Market strategies for new product/category launches.

Ensure expense management across the department to meet expense budget and create ROI metrics to ensure investments have profitable results.

Work closely with staff on promotional planning to maximize effectiveness while managing expenses.

Budget/ Forecast

In conjunction with leadership team, develop an annual plan and budget that delivers results.

Create top-down and bottoms-up sales forecast for long range plans, yearly budget, and monthly monitoring of forecast against actual results.

Manage budget to actual performance and operate within that budget; meeting forecasted sales goals and profitability targets.

Identify opportunities, red flags, gaps, and evolving strategies to meet goals on a weekly basis. Check progress verses plan and adjust to business outages, competitive industry and changing customer environments.

Work closely with Operations to adjust monthly forecast for promotions, new customer sales and market changes that will impact demand.

Management & Communication

Identify, train, coach and develop broker team member skills in areas where expertise is needed. Ensure that sales team members have short- and long-term goals aligned with department goals. Establish weekly meetings, feedback and reporting procedures.

Work with marketing team to develop and implement marketing tools that drive successful category sales; coordinate cross promotional activity between Retail and other channels.

Proactively communicate competitive field intel to marketing and create marketing support programs that drive sales results and enhance brand equity.

Oversee sales portion of regular company management meetings, review monthly and year to date variances in results, reporting on shifts in priorities to achieve goals.

Work with accounting to run reports needed to measure business.

Work closely with Operations teams to ensure proper and accurate forecasting, production and shipping occurring with customers.

Provide routine reporting to leadership team on progress of quarterly objectives.

Collaborate with cross functional teams (Marketing, Finance, Operations, and HR) and team members as necessary to deliver the business results

Salary range: Base salary up to $155,000 plus incentive plan.

Numi offers competitive benefits including comprehensive medical, dental, vision and 401K with match.