Creating a Visual Identity for SINK - AI Retail Assistant About DataSync & SINK:

DataSync is a SaaS platform focused on e-commerce, and we’ve developed an AI assistant called SINK. SINK is a data-driven AI used across Retail Finance, Operations, Marketing, and Customer Insights to analyze data, provide observations, make recommendations, and answer user inquiries.

What We Need: We want SINK to have a visual identity, but we haven’t defined a specific gender, face, or form. It can be a human-like character or a digital/abstract representation, as long as it feels intelligent, approachable, and professional—without being too robotic or intimidating.

Key Considerations:

SINK should feel trustworthy, insightful, and engaging. Avoid designs that feel too mechanical, rigid, or overly futuristic. The character should be appealing and user-friendly for business professionals. It should visually align with its role in data analysis, automation, and decision-making.

Deliverables: We need four distinct versions of SINK, each representing a different professional role: Retail Manager – Focused on sales, pricing, and stock trends. Operations Manager – Handling logistics, supply chain, and efficiency. Marketing Manager – Analyzing campaign performance and audience insights. Customer Excellence Manager – Managing customer behavior, sentiment, and experience.

Your creativity will help define how SINK is perceived by users. We’re open to innovative interpretations that bring this AI assistant to life in a way that resonates with e-commerce professionals.

Let us know if you need any further details—we’re excited to see your ideas! #J-18808-Ljbffr