Consumer Product Marketing Manager Location: Fully remote (US)Market rate: Competitive hourly (W2)Schedule: M-F, 40 hrs/wkContract: 6 months (probable extensions/conversion)Target Start: SeptemberBenefits: Medical, dental, vision, disability, paid vacation/sick leave, 401KJob Overview:Consumer Product Marketing ManagerWhatsApp is seeking a Product Marketing Manager focused on the consumer side of our Monetization products. You will be responsible for driving both user value and business impact, with a strong emphasis on consumer transparency and control. You will need to influence product development, build strategy, own execution, develop scalable processes, and clearly communicate complex ideas while balancing a wide product portfolio.Innovative and Exciting: This role is at the forefront of supporting monetizationefforts for WhatsApp, one of the world's largest and most impactful consumer communication platforms. You will be part of a dynamic team driving new product launches and growth initiatives.Consumer-Focused: As a Consumer Product Marketing Manager, you get to work directly on products that impact billions of users globally. This is one of the best kinds of roles for those passionate about creating meaningful user experiences.Nuanced and Intellectual: The role involves navigating complex issues around data privacy and consumer transparency, making it intellectually stimulating. You will balance business goals with ethical considerations, ensuring user trust is maintained.Collaborative Environment: You will engage with cross-functional teams including product, engineering, policy, privacy, and communications, fostering a rich collaborative culture.WhatsApp Ecosystem: Being part of the WhatsApp group means working within a unique product landscape with a strong emphasis on privacy, security, and global reach.Responsibilities: Go-To-Market (GTM) Leadership: Develop and execute GTM strategies that prioritize seamless, privacy-first consumer experiences and build user trust across all channels. Cross-Functional Collaboration: Align and partner with Product, Engineering, Data Science, Policy, Privacy, Legal, Communications, and Partnerships to launch high-impact features. Portfolio Management: Balance multiple products and initiatives, making strategic trade-offs to maximize both user and business value. Stakeholder Communication: Clearly communicate complex ideas and product value to internal and external audiences, including press and policy makers. Trend & Opportunity Identification: Stay ahead of emerging trends in consumer privacy, data sharing, and monetization to inform product and marketing strategy. Minimum Qualifications: 6-8 years of experience in product marketing and/or marketing, product management, or business experience Bachelor's Degree in Business, Marketing, Social Sciences or other related discipline Project management experience Experience working with a variety of internal teams and stakeholders to understand and solve problems Preferred Qualifications: Experience working on consumer-facing products, with brand teams and agencies Experience in technology, startups, or consumer mobile app space Some experience with international audiences Must Have Skills: Cross-functional leadership, confidence Clear expertise with product, clear articulator Willing to take on challenges, be in unknown environment and deliver outcomes Nice-to-Have: Engaging and activating brand campaigns Familiar with blog post, updated CRM Tech background and consumer electronics B2B marketingPursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.#TM2