Gulp Media Network is the LARGEST coast-to-coast immediate consumption Retail Media Network Gulp Media Network targets the right shoppers in the right places, based on robust purchase and behavioral data for over 95 million rewards members. We provide unprecedented access to more than 12 million daily shoppers. Why Gulp Media Network? 7-Eleven is the #1 Immediate Consumption Retailer, and our suite of tools is uniquely designed to drive success. JOB SUMMARY : We are seeking a Retail Media Data Analyst for Gulp Media Network, 7-Eleven's Retail Media division. You will be a key part of the Gulp Media team, helping to enhance marketing strategies through audience research and segmentation. You will utilize our data platforms to conduct deep audience research, optimize campaign strategies, and monitor campaign performance. KEY DUTIES AND RESPONSIBILITIES: Use multiple internal and external platforms to conduct in-depth audience research and develop unique audiences in the market utilizing 7-Eleven's first-party data. Analyze data sets to uncover audience insights to optimize campaign strategies. Coordinate with stakeholders to ensure data-informed decision-making in campaign execution. Monitor and analyze campaign performance, identify trends, and opportunities for optimization. Work with the team to tailor dynamic creative to each audience target, optimizing throughout the campaign. Generate comprehensive reports on campaign performance, providing clear insights and actionable recommendations for optimization. EDUCATION AND EXPERIENCE: Bachelor's Degree or 4-year degree required. YEARS OF RELEVANT WORK EXPERIENCE: 3+ years SPECIFIC KNOWLEDGE AND SKILLS: Strong analytical background. Expertise in Circana and market research preferred. Experience in digital media targeting utilizing first and third-party audiences. Experience with media execution. This job posting is active. For more benefits offered by 7-Eleven in the US for this position, please visit this link .

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